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The $69 Meal Kit Disrupting Australia’s $105 Billion Grocery Industry

Supermarkets have been slow, wasteful and expensive. How a recipe box company is changing how food gets from farm to plate.

The State of Grocery Shopping According to a study conducted by HelloFresh and McCrindle Research, the average Australian spends around 153 hours a year grocery shopping. That’s 6.4 days. This includes driving there and back, find parking, shopping and lining up at the checkout. That’s almost an entire one-week holiday spent doing these tedious activities every year. Grocery stores are also inefficient. The Australian food retail industry accounts for 21.5% of food waste in the country. Shelves are deliberately overstocked and much of what is left unsold is lost to spoilage and thrown away. Grocery portions are largely packaged and sold in bulk, meaning we’re often getting – and paying for – much more than what we need. As a result, according to Rabobank’s 2016 Food & Farming Report, the average household throws out over $1,100 worth of still edible food that they buy. That’s throwing money away! Why pay for a pound when all you need is a pinch? The Fresh, Pre-measured, Packaged Solution That’s why HelloFresh, Australia’s leading meal-kit delivery service, is challenging the Big Grocer status quo. By working directly with farmers, fishmongers and butchers, HelloFresh delivers fresh ingredients fresh from the farm to your doorstep. No middlemen, no warehouses, no retailers. Since HelloFresh pre-measures and delivers the exact ingredient amounts needed for each recipe, you’ll never pay for groceries you won’t need and eventually throw away again. You won’t be stuck cooking the same boring meals over and over again, as HelloFresh creates thousands of recipes that have been tried and tested, with new ones added each week. Over 850,000 families and households around the world have already fallen in love with HelloFresh and its mission to change the way we eat forever. For a limited time, you can get $30 off your first meal box when you join HelloFresh, meaning you can start cooking nutritious, delicious dinners for as low as $8.75 per meal. As a flexible subscription service, HelloFresh customers can choose when they want to receive their weekly meal kits or skip a week or two to resume the service. It’s a new, great solution to the drudgery and inefficiency of grocery shopping. So go ahead, give it a go and spend less time shopping and more time enjoying dinnertime again.

Try HelloFresh today and get $30 off your first box!

Limited Time Offer: Get $30 OFF your first box! Offer Expires