Apology Ad Compilation
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Template: Print Ad (6 sections)

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Apology Ad Compilation

4 of 6 sections extracted
Headline
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We will get it done. We will make this right.
Sub-headline
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Supporting line that builds on the promise...

Opening Hook
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The Gulf oil spill is a tragedy that never should have happened.
Body Copy
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And while we were deeply disappointed that the recent "top kill" operation was unsuccessful, we were also prepared. The best engineers in the world are now working around the clock to contain and collect most of the leak. As they do that, BP will continue to take full responsibility for cleaning up the spill. We have organized the largest environmental response in this country's history. More than three million feet of boom, 30 planes and over 1,300 boats are working to protect the shoreline. When oil reaches the shore, thousands of people are ready to clean it up. Thirty teams of specialists are combing the shore along with US Fish and Wildlife, NOAA and Louisiana Wildlife and Fisheries. If wildlife is affected, rescue stations have been set up to take care of them. Experts have been flown in from around the country. And BP has dedicated $500 million to watch over the long-term impact on marine life and shoreline. We will honor all legitimate claims. We will continue working for as long as it takes. And our efforts will not come at any cost to taxpayers. We understand that it is our responsibility to keep you informed. And to do everything we can so this never happens again.
Call to Action
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We will get this done. We will make this right www.bp.com www.deepwaterhorizonresponse.com For assistance or information, please call the following 24/7 hotlines: To report oil on the shoreline: (866) 448-5816 To report impacted wildlife: (866) 557-1401 To make spill-related claims: (800) 440-0858
Urgency/Scarcity
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2 sections not yet extracted: Sub-headline, Urgency/Scarcity