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Back From Dead World Wildlife Ogilvy
by david ogilvy
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Headline
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Back from the dead
Hook
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Since 1961, the World Wildlife Fund has rescued 33 mammals and birds from the brink of extinction. It has allocated more than $35 million to conservation projects around the world. It has created or supported 260 National Parks on five continents—a total area almost twice the size of Texas. There is still much more to be done.
Core Message
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The World Wildlife Fund was formed to help preserve the life in nature: whales, tigers, rhinos, birds, and lesser-known species like the spotted cats, flying foxes, and the manatee. It works to conserve natural areas in critical regions of the world, and has already done so in Africa, Asia, and Latin America. The Fund's projects include saving the tiger, the man of the forest, the seas must live, and more. It also focuses on saving the world's rarest mammals, birds, reptiles, and amphibians.
Proof Elements
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The World's Rarest Mammals: Irimote Cat, Giant Panda, Arabian Oryx, etc. The World's Rarest Birds: Chatham Island Black Robin, Kakapo, etc. The World's Rarest Reptile: Tuatara. The World's Rarest Amphibians: Golden Toad, etc. The Fund has helped create or support 260 National Parks on five continents.
Call to Action
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Yes! I want to contribute to the World Wildlife Fund. Enclosed is my contribution of: $5, $10, $25, $50, $100, Other. Please make checks payable to the World Wildlife Fund. Name, Address, City, State, Zip. Send your tax-deductible contribution to: World Wildlife Fund-U.S., Suite 800 Connecticut Avenue, N.W., Washington, D.C. 20006.