Buy Its President Rolls Royce Ogilvy

Should every corporation buy its president a Rolls-Royce?

There is much to be said for it. It is a prudent investment. It enhances the public image of the company. And rank is entitled to its rewards.

A great many of the Rolls-Royce and Bentley cars sold in England are sold to companies for the use of their top executives. 'Take a Rolls-Royce or Bentley into partnership,' is a saying well observed by British businessmen. What makes the Rolls-Royce the best executive car in the world? Consider these facts: Longest guarantee The Rolls-Royce is guaranteed for three years—twelve times as long as the usual motor car warranty. A good part of the cost can often be written off in five years or less. The car will then be in the infancy of its usefulness. You can sell it for a good price or drive it for many more years. The Rolls-Royce obviates the extravagant practice of trading in cars frequently for later models. This costs you money each time a change is made. With the money that is wasted in a few such transactions, the company could have bought a Rolls-Royce. No 'planned obsolescence' The owner of a Rolls-Royce is not threatened by annual style changes. Only an expert can tell whether it was bought yesterday or five years ago. The Rolls-Royce people do not practice a cynical and self-serving policy of 'planned obsolescence.' Maintenance is minimal. With Rolls-Royce dealers throughout the country, service is no problem. Your president will live longer Send the Rolls-Royce to fetch your president from his home every morning; he will reach the office in better shape. During the day, emancipate him from waiting for taxis on street corners. At night, send him home in the Rolls-Royce—he can do his homework, or take a nap. Do these things, and your president will be a better president. He will also live longer. A safe car On bad roads, or in heavy traffic, the Rolls-Royce can be handled like a sports car. It will not normally be so driven. But such driving shows the great ability of the vehicle to cope with critical circumstances. The brakes have no equal in the world. There are three independent linkages. Should one fail (an unlikely event), the others will keep the car under control. 'We would never produce a car that would outperform its brakes,' says a Rolls-Royce engineer. Free from Exhibitionism An executive's car, like his office, undoubtedly influences public opinion toward his company. The Rolls-Royce implies taste, conservatism and a regard for quality. Of all luxury cars, it is the least exhibitionistic. A source of contentment There is satisfaction in owning such an exquisite piece of machinery. To handle a Rolls-Royce, to look at it, even to smell its leather, are pleasures which the executive of a successful company should not be denied. Those presidents who feel diffident about driving a Rolls-Royce can be provided with a Bentley. It is exactly the same car, except for the radiator. It costs $300 less.

The Rolls-Royce Silver Cloud II—$15,655 P.O.E. Long wheelbase Silver Cloud II with division, $19,185 P.O.E. Phantom V, 7-passenger limousine, $25,895 P.O.E.

If you would like to try driving a Rolls-Royce or Bentley, write or telephone to one of the dealers listed on page 60, or to Rolls-Royce, Inc., 30 Rockefeller Plaza, New York 20, Circle 5-1144.