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Coach Stahl Howard Gossage
by howard gossage
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Headline
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COACH STAHL WANTS YOU TO WALK TO SEATTLE!
Hook
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What pulls them in? Curiosity, fear, desire...
Core Message
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Yes, this is your chance to win a free trip to the Century 21 World's Fair! And the beauty of it is you will be able to enjoy the great out of doors every step of the 1000 miles from the Opera House in San Francisco to Seattle and the Space Needle. What finer way to reassure man that he will still be able to fill his lungs with fresh air amidst the marvels of the 21st Century? However, man does not live by breath alone. In line with Rainier Ale's policy of combining the cultural with the vigorously masculine, you will, of course, be measured for our Beethoven, Bach, or Brahms Sweatshirts as the glorious mile trudges by. Expenses en route will be paid; you will be fully equipped from sweatshirt to shoes. On arrival at the Fair each of you will receive a crisp $1000 bill from an official (at the very least) of the Seattle Fair in recognition of your services to music. ** All this if you can qualify as one to the three man team to leave San Francisco the day the fair opens, April 21, 1962, and arrive whenever you get there. Applicants must be between 21 and 65 and have about three months to spare so they won't have to hurry; this is no race. Coach Stahl, pictured above, is against walking for any reasons except pleasure and physical improvement. He moreover feels that this project, in line as it is with the President's fitness program, would be self-defeating if the walkers arrived too pooped to have a nice time at the Fair. We are fortunate indeed in having John F. (Old Iron Legs) Stahl, Rainier Ale's Athletic Director, as mentor of our squad. Coach Stahl, the dean of American walkers, has already made the arduous trip himself in a 'dry run' (a figure of speech, since he gratifyingly believes Our Product to be an adornment to the training table.) Mr. Stahl, 79 -- he intends to spend his 80th birthday on the road to the Fair -- has made walking his career since being retired from the Postoffice for physical disability in 1935. He has covered 17,832 miles the hard way during the last 27 years. His walking feats on four continents include a 3,000 miler from the Canal Zone to Austin, Texas and from Fatima, Portugal, via Lourdes, to Rome. He has received many honors in recognition of his prowess, viz., he is a Papal Knight of St. Gregory and an Honorary Texas Ranger. He credits his longevity and excellent physique to walking and is anxious to inculcate an appreciation of its pleasures in young people. 'The twist is no substitute,' says he, 'the action is faulty.' Of the Seattle Walk Coach Stahl says 'Hitch-hikers need not apply; we do not need their sort.' Those of you who are interested in joining him at the San Francisco training camp should have your applications in no later than April 9th. Write: Mr. John F. Stahl, c/o Rainier Ale, Seattle, Washington. Coach Stahl will require that date customary in affairs of this sort...age, occupation, photograph, shoe size, previous experience in long distance walking, if any; and, without seeming to pry, a report on the general condition of your health. In a pinch he would be willing to accept your say-so in this area, however a report from your personal physician would be preferable. We like to acknowledge the primacy of the medical profession in connection with this project. It only seems fair. Oh, one other thing: men only. ** Happy Walking!
Proof Elements
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Why should they believe you?
Call to Action
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Those of you who are interested in joining him at the San Francisco training camp should have your applications in no later than April 9th. Write: Mr. John F. Stahl, c/o Rainier Ale, Seattle, Washington.
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