Coat Of Arms Letter By Gary Halbert
sales lettergeneralgary halbert
Template: Sales Letter (11 sections)

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Coat Of Arms Letter By Gary Halbert

by gary halbert

7 of 11 sections extracted
Pre-headline
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Attention: [Target audience]...

Headline
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Your main promise / big idea...

Opening Story
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Did you know that your family name was recorded with a coat-of-arms in ancient heraldic archives more than seven centuries ago?
Problem Agitation
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Make the pain vivid. Show you understand their struggle...

Solution Reveal
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My husband and I discovered this while doing some research for some friends of ours who have the same last name as you do. We've had an artist recreate the coat-of-arms exactly as described in the ancient records. This drawing, along with other information about the name, has been printed up into an attractive one-page report.
Benefits & Bullets
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The bottom half of the report tells the story of the very old and distinguished family name of Macdonald. It tells what the name means, its origin, the original family motto, its place in history and about famous people who share it. The top half has a large, beautiful reproduction of an artist's drawing of the earliest known coat-of-arms for the name of Macdonald. This entire report is documented, authentic and printed on parchment-like paper suitable for framing.
Social Proof
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The report so delighted our friends that we have had a few extra copies made in order to share this information with other people of the same name.
Offer Stack
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Framed, these reports make distinctive wall decorations and they are great gifts for relatives. It should be remembered that we have not traced anyone's individual family tree but have researched back through several centuries to find out about the earliest people named Macdonald.
Guarantee
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Your risk-reversal promise...

Call to Action
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All we are asking for them is enough to cover the added expenses of having the extra copies printed and mailed. (See below.) If you are interested, please let us know right away as our supply is pretty slim. Just verify that we have your correct name and address and send the correct amount in cash or check for the number of reports you want. We'll send them promptly by return mail.
P.S.
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P.S. If you are ordering only one report, send two dollars ($2.00). Additional reports ordered at the same time and sent to the same address are one dollar each. Please make checks payable to me, Nancy L. Halbert.

4 sections not yet extracted: Pre-headline, Headline, Problem Agitation, Guarantee