Confessions Of An Advertising Man Ad By David Ogilvy

Every secret but one* is in this book

The name of David Ogilvy is known only to a few hundred people, but the products he has advertised are known to millions. Perhaps no other man has persuaded so many to buy so much, using only words and pictures to perform his magic. This book reveals how he does it, explains how you can do it, and makes clear why TIME Magazine calls Ogilvy 'the most sought after wizard in the advertising industry today'.

What 'Confessions of an Advertising Man' reveals about the strategy and techniques for producing great advertising is worth a fortune to anybody who: Has a product to sell Has an idea or service to promote Wants to be successful in an advertising career Would like to enjoy the candid story of how Ogilvy built his success You have probably bought many of the products and services he advertised: Hathaway Shirts, Schweppes Tonic, Puerto Rico tourism, Rolls Royce, Shell Oil, Pepperidge Farm, Sears Roebuck, Stouben Glass, Dove Soap, and many others. Thirty years ago David Ogilvy was a chef in Paris, later a salesman, social worker, researcher with Gallup, and farmer in Pennsylvania before becoming one of Madison Avenue’s most successful advertising agents. This book is more than advertising theory — it is a lifetime of tested techniques, real strategies, and practical rules used to build billion-dollar brands. How to get accounts and keep them Why headlines do 80% of the work Rules for writing high-converting ads How to use emotional words that increase response When to stop running a good ad Why print ads outperform drawings How to stir your creative process Commandments for effective advertising