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swipegeneraldavid ogilvy
Template: Marketing Swipe (5 sections)
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Creative Job Posting By David Ogilvy
by david ogilvy
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Headline
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A GUIDE TO OYSTERS
Hook
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What pulls them in? Curiosity, fear, desire...
Core Message
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All oysters taste their best when washed down with drafts of Guinness—what Professor Saintsbury in 'Notes On A Cellar-Book' called 'that noble liquor—the comeliest of all.'
Proof Elements
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CAPE CODS: This oyster of singular flavor... Emperor Tiberius practically lived on oysters. BLUEPOINTS: These delicious little oysters from Great South Bay resemble the famous English 'natives' of which Defoe wrote... most remarkable day history of my life. OYSTER BAY: Oyster Bays are mild and heavy-shelled... the oyster is excelled to the greed of the monkeys. LYNNHAVEN: These gigantic oysters were Diamond Jim Brady's favorite... prehistoric Brady. NEW ORLEANS: This was Jean Lafitte's oyster... East Coast oysters belong. TANGIER: This is one of the sweetest and most succulent oysters... perfect complement for all sea-foods. DELAWARE BAY: This was William Penn's favorite oyster... oyster was distinctly heard to whistle.
Call to Action
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