Direct Mail Cooking Club

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Envelope Teaser

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WE'RE LOOKING FOR PEOPLE TO TEST COOKING PRODUCTS! (And Keep All Test Products FREE!)

Salutation

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Dear Fellow Food Lover,

Opening

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Would you mind very much if I sent you a free cookware set to use in your kitchen?

Body

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How about a free 'bread machine'? A free microwave or mixer? A free set of utensils? I'm going to ask in return is for you to fill out a brief questionnaire on how the product performs. Then after you've filled your report, you get to keep the item free! The privilege of testing cooking products in your own kitchen is just one of the benefits of the new Cooking Club of America. And it's my pleasure to inform you that you have been chosen to receive an official membership invitation to the Cooking Club of America. (No need to send money.)

Offer

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CONGRATULATIONS ON YOUR NOMINATION! Please RSVP Within 10 Days! You’re Being Nominated to Receive What May Be the Most Valuable OFFER EVER MADE to an Official Member of the Cooking Club of America.

Response Device

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PLEASE DECIDE TODAY IF YOU WILL ACCEPT YOUR NOMINATION: ACCEPT! And Return the RSVP Form Within 10 Days! NOMINATION RSVP FORM