Direct Mail Handyman Club

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Envelope Teaser

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WE'RE LOOKING FOR PEOPLE TO TEST TOOLS! (And Keep Them FREE!)

Salutation

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Dear Mr.

Opening

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Would you mind very much if I sent you a free circular saw to test? How about a free cordless drill? A free bottle of wood glue? A free laser level?

Body

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All I'm going to ask in return is for you to fill out a brief questionnaire on your skill with handyman projects. Until you get selected, then you're off to collect your special, you get to keep them free of charge. The privilege of testing handyman products comes your way as a member of the Handyman Club of America. The Handyman Club of America is pleased to inform you that you have been selected to evaluate and keep tools on the house. To accept your nomination, simply return the enclosed RSVP within 10 days. The enclosed membership card is your key to the secret group your friends and family will envy. As a member, you'll be part of an elite group of tool enthusiasts. Providing many years of free tools, gear, and advice.

Offer

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CONGRATULATIONS ON YOUR NOMINATION! Please RSVP Within 10 Days!

Response Device

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Follow Random Will Only You What They Say: ALL YOU'RE GETTING FOR FREE AS AN OFFICIAL MEMBER OF THE HANDYMAN CLUB OF AMERICA. But, you can't claim these benefits with others.