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Direct Mail North American Fishing Club
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Envelope Teaser
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WE'RE LOOKING FOR PEOPLE TO TEST FISHING GEAR! (And Keep It FREE!)
Salutation
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Dear Fellow Fisherman,
Opening
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Would you mind very much if I sent you a free rod and reel to use on your next fishing trip?
Body
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How about a free lure? A free spool of fishing line? A free fishing net? All I'm going to ask in return is for you to fill out a brief questionnaire on how well the fishing product I sent performed. The privilege of your field report, you keep the item for FREE! Or enter to win exciting fishing products on your favorite lake or river. And the best part is that it's free - just one of the many benefits of joining the North American Fishing Club. And if it's important to you to be an OFFICIAL MEMBER of our Club, to accept your nomination, simply return the enclosed RSVP within 10 days. (No need to send money.) Why join? Well, it's no secret among your friends and family that you're an outstanding fisherman. As someone who takes fishing seriously and is dedicated to your pastime, you're exactly the kind of person our Club is looking for. Formed over twenty years ago by a small group of avid fishermen, we understand your concerns and ideas, ours is now the fastest-growing fishing club in America. Our 400,000+ members enjoy all types of fishing: bass, catfish, crappies, bluegills/bream/sunnies (whatever you call them), walleye, pike, salmon, muskies, trout, just to name a few. For our members, the Club is a way to share their successes and frustrations, discuss fishing ideas, swap tips and techniques, exchange information on lakes and rivers, talk about what outfitters and resorts are best and more. It's not for fair weather fishermen. Nor is it for the kind of fishermen who are content to always fish the same old way. This Club is for fishermen who constantly want to learn more. To improve their skills. To upgrade their tackle and techniques. To catch bigger fish more often. When you mail your RSVP today, affix one of the enclosed Field Test Preference Stamps to tell us which fishing equipment is your favorite. I'll get you cleared for upcoming field tests and opportunities. Don't bother to send money! Your membership dues are so low that it's easier for us to bill you later. But the sooner we receive your RSVP, the sooner you'll enjoy all the benefits and privileges of membership in the Club. For example... TEST FISHING PRODUCTS AND KEEP THEM! I've already mentioned this, but it's worth repeating. As a member, you'll be asked to field test and keep some of the latest fishing products. This is a great way to sample new products and give us your opinion. In fact, last year alone, members tested over 1,000 products ranging from a first-rate line, to a special lure, to a new rod and reel combination, even food and beverages. One member tested a new sonar system for his boat, a product worth $2,630, and kept them, free! GET IN ON 'FISHING GEAR GIVEAWAYS!' At the Club, we're fortunate to work with the best manufacturers who are eager to let our members try their products. So each month, we give away hundreds of items. Everything from rods and reels to tackle boxes, lures, and other useful items. You could be our next winner! CLUB OF MEMBERS-ONLY ACTIVITIES! The best kind of 'networking' is done with people who share your interests. And at the Club, it's no well-kept secret. Because members are constantly swapping ideas and information, you'll learn about the best places to fish, the best techniques, and the best products. From fishing tips and tricks to understanding weather conditions, you'll have access to the best advice. Plus, you'll get insider know-how that will help you catch lots of fish just like those
Offer
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WHICH FREE GIFT COULD YOU GET? Rattlin' Rapala? Fishermen's Weigh 'N' Fillet Set? Maybe Both? SCRATCH-OFF INSIDE TO FIND OUT!
Response Device
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Field Test Preference Stamps 1. Choose the stamp that shows your preference. 2. Affix it to the Nomination RSVP Form and mail it – TODAY! And Return the RSVP Form Within 10 Days* Activate Your Card by Returning the RSVP