Dollar Incentives Standard Poors

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Headline

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STANDARD & POOR'S PRESENTS YOUR New INVESTOR'S CATALOG

Hook

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Your rare opportunity to own this wide variety of Standard & Poor's services and investment aids — each at only $1

Core Message

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Which or how many of the investment services and aids in this catalog will serve you best? I leave it to your own good judgment and make this suggestion about deciding which services to order—when in doubt, order it anyway because the cost is only $1 per item, and the service you omit may be just the one that can do the most for you! So order one or more or all of these services (how can you go wrong at $1 each)!

Proof Elements

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STOCK GUIDE: Slip this compact 268-page Stock Guide into your pocket or briefcase. You'll find over 4700 stocks, listed and unlisted. It's probably the most complete and compact stock reference guide available. STOCK SUMMARY: You might call this 'a lot of Standard & Poor's all wrapped up in one.'

Call to Action

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VALUABLE COUPON BELOW ENTITLES YOU TO OWN THESE STANDARD & POOR'S SERVICES FOR ONLY $1 EACH