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Dont Read Ad Liberty Mutual
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Headline
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Don’t read this if you’ve ever been arrested for reckless driving!
Hook
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What pulls them in? Curiosity, fear, desire...
Core Message
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BRIEFLY stated, the Liberty Mutual plan is this: We insure careful drivers—not reckless drivers. Careful drivers have fewer accidents than reckless drivers; therefore we do not have to pay for so many accidents. This has saved many millions of dollars. But we do not keep this money. We pass it on to car owners in the form of lower insurance cost. Isn’t that a sensible plan? It means that the careful driver does not have to pay for the accidents of the reckless driver. Besides, it is very easy to handle your car insurance through Liberty Mutual. No bother. No red tape. Naturally a plan of this kind brings us more applications for car insurance than we can accept. For example, last year in one city alone, we declined to insure more than twenty three thousand drivers. We discovered that many of them had been convicted of reckless driving.
Proof Elements
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If you are a careful driver, the Liberty Mutual will be glad to insure you. We have saved car owners anywhere from $10 to $55 on their car insurance. We can give you the names of car-owners in your neighborhood whom we protect. They will tell you that it is convenient and pleasant to place insurance direct with our representatives, who are automobile insurance specialists—that when accidents do occur we investigate promptly and pay claims on the dot. The man who wrecked this car was not insured by Liberty Mutual. By selecting only careful drivers we have fewer accidents. That means smaller losses. That means lower costs. Our policyholders since 1912 have saved more than 8 million dollars on their insurance premiums.
Call to Action
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Mail the coupon below for the free booklet which tells all about the Liberty Mutual plan—how it works—how much you save—how the plan guarantees you protection without conflict—how claims are settled—how convenient it will be for you to place your insurance without paying a big commission to a salesman—facts about our convenient Deferred Payment Plan for responsible car-owners. Mail that coupon today. No obligation.
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