Dove Darling Ad By David Ogilvy
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Dove Darling Ad By David Ogilvy

by david ogilvy

5 of 6 sections extracted
Headline
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Darling, I'm having the most extraordinary experience
Sub-headline
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I'm head over heels in DOVE!
Opening Hook
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No, darling—dove. D—like in delicious. I told you, sweet, I'm in the tub. Taking a bath. A dove bath—my very first.
Body Copy
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And what a positively gorgeous time I'm having! It's just as if I'd never really bathed before! No, dear, it isn't a soap. Soap was never like this! So wickedly creamy. That man on TV said that DOVE is one-quarter cleansing cream—that it creams my skin while I bathe—and now I really believe him. Just imagine, darling, I'm all over cream. Cream tip to toe. Arms. Legs. All of me! And clean! I'm simply smothered in suds. Oodles of suds! Oceans of. I don't know what I ever did to deserve DOVE! And you know how soap leaves your skin so dry? That nasty stretched feeling? Well, DOVE makes me feel all velvet and silk, all soft and smooth. Just the most pampered, most spoiled, girliest girl in the world. Darling, I'm purring. And did I tell you DOVE is sort of new-shaped? That it's curved to fit my hand, so it doesn't keep slithering away in the tub? Soap is soap, but a bath with DOVE is heaven! And just think, darling—tomorrow night, I can do it again.
Call to Action
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DOVE creams your skin while you bathe
Urgency/Scarcity
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