Fingernail Test Johncaples
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Fingernail Test Johncaples

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Headline
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Will your Scalp stand the FINGERNAIL TEST?
Hook
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What pulls them in? Curiosity, fear, desire...

Core Message
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1 SCRATCH YOUR HEAD and see for yourself. Is loose dandruff spoiling the good look of your hair? Don’t blame yourself, blame your hair tonic. Wildroot Cream-Oil has been the favorite tonic for 30 years, plus now it’s available at the nearest drug store. 2 YOUR HAIR CAN LOOK LIKE THIS if you use a bottle of Wildroot Cream-Oil today! It’s safe, powerful grooming for the hair and scalp. It helps remove loose dandruff, gives your hair a handsome, natural look. Available at your popular price. Also in Regular Formula (non-greasy). For professional application by top barbers.
Proof Elements
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NON-ALCOHOLIC CONTAINS REFINED LANOLIN! Refined LANOLIN has long been a beneficial scalp and hair treatment, and because of its amazing ability to combine with the natural oils in the scalp, it is the reason Wildroot Cream-Oil is preferred by more men than any other preparation. SPECIAL NOTE TO WOMEN... Many women also use Wildroot Cream-Oil to groom their hair attractively. It is especially helpful in removing loose dandruff.
Call to Action
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BUY VICTORY BONDS

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