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swipeautomotivedavid ogilvy
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Flick Switch Rolls Royce Ogilvy
by david ogilvy
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Headline
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You can adjust the shock absorbers to the changing road by flicking a switch on the new Rolls-Royce and Bentley
Hook
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A brain-box that is polished with ground oat husks; cadmium-plated cotter pins; a walnut-trimmed interior that unites utter silence with the luxurious smell of leather—such are the tremendous trifles that make the Rolls-Royce so coveted at $14,895. Guaranteed for three years—12 times as long as most domestic cars.
Core Message
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The Rolls-Royce and its fraternal twin, the Bentley, are designed for people who are determined to live well while in transit. There are few reasonable desires which the owner cannot satisfy by pressing a button, pulling a lever, or flicking a switch. For example, if the road surface is not to your liking, you can, in effect, change it. A switch on the steering column lets you adjust the shock absorbers to suit driving conditions. You harden or soften the ride at will.
Proof Elements
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Rough roads pass almost unnoticed," writes Gordon Wilkins, motoring correspondent of The Observer, "for they neither shock the occupants nor affect the silent whir of running components." If the noise from ordinary cars annoys you, you can close the windows and still get fresh air through a special ventilating system. This system has an additional benefit: it filters out dust and dirt. There are two illuminated vanity mirrors in niches on the rear quarters of the Rolls-Royce. Ladies may thus perfect their makeup in privacy before leaving the car.
Call to Action
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See the Rolls-Royce and Bentley at Stand 13, International Automobile Show, New York Coliseum, April 16-24