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swipegeneralclaude hopkins
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Food Shot From Guns Quaker Hopkins
by claude hopkins
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Headline
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“I’m sending my son to Groton with the money I’ve saved driving Austins”
Hook
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Private Letter from Anonymous Diplomat
Core Message
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Our friend the diplomat is exaggerating about the economies of an AUSTIN. He isn’t. Work it out for yourself, in the light of these facts: 1. You can now buy the new 4-door AUSTIN Somerset DeLuxe Sedan for only $795, including $90 worth of extras. This is a great bargain. 2. Gasoline costs more than 60 cents a gallon in England, so we have had to develop a car which will deliver maximum mileage. The new AUSTIN gives you 35 miles per gallon—somewhat less if you drive furiously. 3. It takes ten gallons to fill our tank, and then you can drive 350 miles—New York to Richmond, Virginia, without refueling. 4. Your AUSTIN has an exceptionally low rate of depreciation, for two reasons: First, we in England build cars to last. Second, the demand for used AUSTINS is far greater than the supply, so their trade-in value is one of the highest for any quality car. 5. The savings are endless. All in all, an AUSTIN costs your operating costs up to 50 per cent, on most operating costs if not more. Can You Get Service? Prospective customers often ask how they can get service and spare parts for an imported car. Our answer is simple: AUSTIN has one of the largest service and spare parts organizations in the United States and Canada. Over 1500 AUSTIN agents are now ready to meet your every need. Our cars are not rare any more. As a matter of fact, we now have more than 85,000 AUSTINS on the road over here. Cruises at 65 M. P. H. The new AUSTIN handles like a sports car. It has a precision-built 4-cylinder engine with over-head valve, and an exceptionally high compression ratio—7.2 to 1. It accelerates from a standing start to 50 m.p.h. in 19.8 seconds, and cruises at 65 m.p.h. Because it has four forward speeds and synchromesh, you can take it over impossible country roads with perfect assurance. Through deep mud and snow. Across fields. Up mountains. The AUSTIN is an unusually safe car to drive. It hugs the road like a hedgehog. It doesn’t roll on curves. It’s a very well made, beautifully sprung, shock-absorber car. At 50 m.p.h. you can stop in thirty-three feet. Superb brakes. You can buy the AUSTIN on exceptionally easy terms. It has the special safety lock that car thieves avoid. They know it’s there. They leave it alone. The AUSTIN is built of heavy gauge steel. Its sheet steel and ordinary finish are thicker than ordinary cars. Big Enough for Six: 5 At first sight the AUSTIN looks smaller than conventional American cars. But when you open the door and get in, you will be surprised to find how roomy and luxurious it is. There is no waste nor overlap. Every inch of space is used. Inside the car. Room for four six-foot grownups in comfort. Another major advantage: You can always find a place to park your AUSTIN. This is something which commuters—and the chief circuit workers—were not talking about. $250 Worth of Extras Included in the AUSTIN Price The price of your new 4-door DeLuxe AUSTIN is $795. This includes many extras for which you would normally expect to pay extra. Here are some of these ‘free’ extras: 1. Four-weather cushions and real leather upholstery—you don’t need seat covers. 2. Fresh-air heater and defroster—this is the new Smith’s system which operates from inside the car.
Proof Elements
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Why should they believe you?
Call to Action
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