Free Food Ad Ralphginzburg
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Free Food Ad Ralphginzburg

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Headline
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FREE FOOD
Hook
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What pulls them in? Curiosity, fear, desire...

Core Message
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Now Americans from all walks of life—office workers, students, executives, housewives—are eligible for food stamps. In fact, the government's food-stamp program is so generous, it amounts to a giveaway of free food. No longer is the food-stamp program limited to the poor. In fact, under certain circumstances you can qualify for food stamps even if you earn over $16,000 a year. At the chairman of a United States Senate Committee declared, 'Incredibly, food stamps are becoming a middle-class phenomenon.' Twenty million Americans—nearly one in ten—are now benefiting from food stamps. But here's the most astonishing fact of all: Twenty million others are eligible and DON'T KNOW IT!
Proof Elements
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"Our news reports on investments have brought me, in a matter of months, $12,926 in profit, tripling my money. Let me send you a thrill shot!"—a Moneysworth subscriber: Mr. E., Lawrence C. Gray; Ypsilanti, Mich.
Call to Action
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MONEYSWORTH, 251 WEST 57TH STREET, NEW YORK 10019 I enclose $2.99 for a 32-week subscription to Moneysworth, the authoritative, scintillating, wallet-fattening fortnightly newspaper. I understand that if I am not absolutely delighted, you will refund the unused portion of my subscription. This is for YOUR FREE COPY of THE FINE-FOOD PLAN: How to Cash In On Food Stamps—ABSOLUTELY FREE. Enter my subscription and send me a copy of the food-stamp guide. You're entitled to a piece of the pie if you upper crusts. Name: Address: City: State: Zip:

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