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Guinness Guide To Cheese David Ogilvy
by david ogilvy
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Headline
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GUINNESS GUIDE TO CHEESE
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What pulls them in? Curiosity, fear, desire...
Core Message
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EDAM is auditioned before it is sold—the Dutch cheese-mongers tap each cheese and judge its quality by the echo. Admiral de Ruyter used Edam cheeses as cannon-balls. Their delicate flavor calls for Half-and-Half—half beer, half Guinness.
STILTON is perhaps the greatest of the great English cheeses. They eat it with Guinness “that noble liquor—the comeliest of black malts.” Guinness Stout is now brewed here, with yeast which is descended from the yeast used in Dublin in 1759.
CHEDDAR is the most popular cheese in America, and it was of Cheddar—“toasted mostly”—that Ben Gunn used to dream while he was marooned on Treasure Island. Robert Louis Stevenson was an inveterate lover of Guinness Stout.
ROMANO comes from Southern Italy. Have you noticed that all black victuals are delicious—pickled walnuts, truffles, caviar, Romano, Guinness? Hold a glass of Guinness up to the light and you will see a ruby gleam!
GORGONZOLA comes from a village near Milan. Among Long Islanders, a pleasant custom has recently grown up of giving intimate supper parties in the kitchen on Sunday nights—Gorgonzola and Guinness. The rich, hearty flavor of Guinness is the perfect complement for strong cheese.
EMMENTALER is made in gargantuan copper kettles which hold a ton of milk. A series of polite explosions take place within the cheese—hence the famous holes. Emmentaler’s nutty flavor has an uncanny affinity for Guinness. Emmentaler and Guinness make an incomparable picnic.
CAMEMBERT was Napoleon’s favorite cheese. Invented by Marie Harel in 1791, Camembert is almost flavorless before ripening, but later acquires the bucolic bouquet of a Normandy farmyard. “It should be eaten on the wing”—and washed down with drafts of Guinness Stout.
LIEDEKRANZ means wreath of songs—sung, no doubt, in a very high key. This brand was discovered in 1892 by Mr. Emil Frey of New York, who was trying to imitate Bismarck Schlosskaese. Prince Bismarck’s favorite drink is said to have been Black Velvet—champagne mixed with Guinness.
ROQUEFORT, the king of cheeses, is made of ewe’s milk. Casanova once said that Roquefort was a “wonderful aperitif to arouse a lover and bring to quick maturity a growing love affair.” The blue-green veining is induced by sprinkling the cheese with penicillium Roquefort.
Proof Elements
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Guinness & Stout is brewed by Arthur Guinness Son & Co., Inc., Long Island City, N.Y.
Call to Action
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CHEESE LIKES GUINNESS
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