Guinness Guide To Steak David Ogilvy

Guinness Guide to Steak

CHATEAUBRIAND takes its name from the French author and gadabout. He learned a lot about cooking from the Sioux and Blackfoot Indians, whose buffalo steaks inspired this masterpiece. Grill the steak to near-charcoal on both sides—the center remains voluptuously rare. TOURNEDOS is miniature steak, carved from the kernel of the tenderloin. Escoffier gives 64 recipes for preparing tournedos, from Rossini (with foie gras) to Cinderella (with fonds d'artichauts). In the tomb of Rameses III murals show steaks among the provisions for the journey into limbo. TENDERLOIN has an international reputation among steaks, as Guinness has among stouts. They are both superlative in combination—tenderloin in steak-and-kidney pie, Guinness in “Half-and-Half”—with beer. Guinness Stout is now brewed in America, with yeast which is descended from the Dublin yeast of 1759. RUMP STEAK done to a turn, said Beauvilliers, is “superior to most of the subtle double-relishes of the Parisian kitchens.” Marbling (fat interspersed with the lean) is one of the best indications of quality in steak. In Guinness, “the comeliest of black malts; the ruby gleam is a similar indication. SIRLOIN is the patriarch of steaks. In its honor the Sublime Society of Beefsteaks was founded, with George IV, Hogarth and Garrick among the members. “Beef and Liberty” was their motto, much as “Beer and Guinness” is the rallying cry among latter-day bon viveurs. PORTERHOUSE is a native New Yorker and the favorite steak of Americans. It was created in 1814 by Martin Morrison at his Cherry Street porter house, to please a discriminating harbor pilot. Have you noticed that seafaring folk are inordinately fond of steak—and Guinness Stout? FILET MIGNON is heavenly stuff. Of stout, the perfect complement for steak, Dean Swift wrote “surprise him with a pint of stout, he flies and leaves the stars behind.” The surprise is equally welcome with straight Guinness, or Guinness Stout mixed in your favorite proportion with beer.

STEAK LIKES GUINNESS For a free reprint of this advertisement, suitable for framing, write Arthur Guinness Son & Co., Inc., 47-21 27th St., L. I. C., N. Y. GUINNESS® STOUT BREWED BY ARTHUR GUINNESS SON & CO., INC., LONG ISLAND CITY, N. Y.