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Half A Mill Ad By Eugene Schwartz
by eugene schwartz
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Headline
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DO YOU HAVE THE COURAGE TO EARN HALF A MILLION DOLLARS A YEAR?
Sub-headline
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This is a private advertisement. It is meant for the tremendously ambitious man only.
Opening Hook
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It is meant for the kind of man who has, first of all, the relentless drive to earn more money in a single year than most of his friends will earn in their entire lifetime.
Body Copy
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It is meant for the kind of man, secondly, who has enough sheer raw faith in himself to believe, today, that tomorrow he may actually be able to take home $40,000 or $50,000 a month once he has been shown the techniques of making this kind of money. And finally, it is meant only for the man who is willing to make the sacrifices that this kind of income demands, who is willing to take the terrible tensions, the tensions that lift the fantasies out of the average man's brain in the ordinary, almost breathless inspiration of ordinary men. And, above all, who is willing to accept the responsibility for other men's futures in the same instant, the wayward souls the person in the man, the awesome responsibility that will plague him for the rest of his life. Do you have the courage to reach what you want? Do you have the courage to reach out and take incredible hazards? If you have read on, if you don't consider yourself lucky, and if you are here, then, in the next section, you will make a decision that will change your life. You Throw Out All The Rules That Smell, Safe Men Live By Every Day. What we are selling on this page is a manual about making fabulous sums of money. It is possibly the most unusual book ever written. First, because it distills a lifetime of wisdom from one of America's most discriminated and seasoned financiers. And, second, because it reveals (to our knowledge) for the first time between the covers of a book the incredible wealth-creation techniques of the 'Super Money Makers'—the men who take home the kind of checks worth a minimum of five million dollars a year. Let me emphasize right here that you may not end up making $500,000 your first year. However, you will make money. And, if you are like the average man, you will make $10,000, $15,000, or $20,000 in your first year. There is a brief description of all six of them. See if you want to take the kind of adventure they open up to you: 1. OPPORTUNITY RADAR! These big-money manipulators create opportunities out of the thinnest of thin air. They see the dramatic potential in situations that ordinary people are frightened to touch. Their eyes become like tremendous hidden radars for pennies which make a simple chance or two and flick a cold set for a fortune—all on capital gains! This guide gives you the simple technique that spells out the hidden elements that lie there then right out on the financial places where term after term has been taken that you will never read your daily paper without an electrifying sense of opportunity! 2. STOP USING YOUR OWN MONEY! Know-how—not capital—is the key to real money-making. Why? Because you can make a huge amount of money simply because they see the opportunity that you can easily be able to scoop up. You can do this without using your own money because they use other people's money to create money. For every $1 of their own money they need, they borrow $9. And bring in up to 50% on it in a few short months. These techniques give you control of vast profit-making machinery overnight with other people talking most of the risk! It opens up the door to millions that are almost certain to be yours. You can start with a yearly profit in excess of your entire current income! 3. TIMING GREATNESS! Stock-market timing can be learned! Price-time can be learned! Time after time, with almost mathematical precision, you can have the first indications that these men use to spot the first big move before they take off! Several lifetimes of buy-and-sell experience are packed into just twelve pages of their revolutionary volume. If you're interested in making money in situations, in short-term benefits, in situations too young to have been held up to their proper prices—then these twelve pages will lift you right out of your chair! 4. THE POWER OF SAYING NO! Know the rules to avoid being made a patsy. All successful men have learned the amazing pitfalls, as the concealed check of the average investor ever sees them! Just as amazing as the 'no' that the average millionaire sees that insiders look for whenever they make a real investment. Their advanced techniques reveal what really works—and how you can use them from today to expand them quickly. Favorite tricks from favorite businessmen are their secrets. This manual gives you the exact step-by-step methods to read the Wall Street Journal! 5. DOUBLING THE PROFIT FROM EACH DEAL! These men have proved it over and over again: you must make something so 'secret' that it will only give something to itself. Here are sensational strategies that have made tens of thousands of dollars with a single spoken sentence! How to buy a going business without one penny cash! How to set yourself up for a lifetime annuity, simply with a phone call! How to turn somebody else's management business into a vast check for yourself, even if you don't own any of the business! How to make your business ideas pay you a second profit on a weekly salary! How to make a second profit of the resources—average earnings six months or more before they are on the market! 6. MILLION-DOLLAR TAX ANGLES! Plus the four golden rules for taking more after-tax dollars from any deal you make! Twenty-five commonly-overlooked ways to lower your income tax (some lawyers are paying for years—without knowing it)! Plus one-man, tax-deductible pension plans that are the best-kept secret in the world! Plus the charity that will make you rich! Plus the tax-free land! How to establish a trust fund that will make tax-exempt retirement funds terrific! How to write off your life for income tax! Don't Risk Disappointment! Send for Your Copy Today! All 5 fortune-building techniques—exclusive dozen almost-completely-unknown techniques that we are not here from to detail here—are yours. It is free for anyone to actually purchase. It is now available for you—behind this advertisement—without the foolishness. The choice is up to you: You can continue to make $5,000—$10,000—even $25,000 a year the same way you are now. Or, you can make $50,000, $100,000, $250,000, even more through strategies—available in the way you handle your time and money. It costs you nothing to prove this to yourself!
Call to Action
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INFORMATION INCORPORATED 119 Fifth Ave., New York, N.Y. 10003
Urgency/Scarcity
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Send for Your Copy Today! Don't Risk Disappointment!