Hathaway Shirt Yale David Ogilvy

Hathaway imports authentic India Madras

This shirt is made of India Madras, which Hathaway imports from India. This is the real stuff, woven by Indian cottagers on their handlooms. Each piece is only eight yards long—enough for three shirts. The pattern never repeats, so you will never see another man wearing the same shirt as yours. One of the great charms of Hathaway's genuine India Madras is that the colors blend so perfectly—bold and daring as they are. The natural dye-stuffs used by these Indian cottagers aren't completely color-fast—they fade a little, with washing and sunshine. This gives the shirts a look of good breeding and maturity which no mass-produced fabric can ever aspire to.

The shirts cost $12.50 at stores which carry on the great tradition; or write C. F. Hathaway, Waterville, Maine, In New York, telephone MU 9-4157.