Helena Rubinstein Front Page Advertorial David Ogilvy
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Helena Rubinstein Front Page Advertorial David Ogilvy

by david ogilvy

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Headline
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NEW DEEP CLEANSER PROVED 50 TIMES MORE EFFECTIVE!
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What pulls them in? Curiosity, fear, desire...

Core Message
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Helena Rubinstein Formula Penetrates Deeper Into Pore Openings, Destroys Bacteria Ordinary Creams Neglect Amazing Liquid Cleanser Costs Less Than A Penny Per Cleansing Helena Rubinstein has perfected a revolutionary new product which makes old-fashioned cleansing creams obsolete. It removes dirt and makeup that ordinary creams leave behind. Tests made with this new deep cleanser prove beyond a doubt that it removes dirt 50 times more effectively than ordinary cleansing creams. Deep Cleanser also destroys bacteria, thereby reducing blemishes, blackheads, and other skin troubles. Deep Cleanser penetrates deeper into pore openings, dissolves dirt, surface oil, and makeup instantly. It leaves your skin feeling fresh, smooth, and clean as never before. Deep Cleanser is so easy to use. Just smooth it on, wipe it off, and rinse with water. Your skin is instantly clean, fresh, and smooth. Deep Cleanser is safe for all skin types, even the most sensitive. Deep Cleanser is available at Helena Rubinstein's new salon in Chicago. Visit Helena Rubinstein's new salon and try Deep Cleanser today. It costs less than a penny per cleansing.
Proof Elements
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Deep Cleanser is 50 times more effective than ordinary cleansing creams. Deep Cleanser is safe for all skin types, even the most sensitive. Costs Less Than Other Cleansers Used every night and morning, Deep Cleanser costs less than 1/10th of a cent per use.
Call to Action
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Visit Helena Rubinstein's new salon and try Deep Cleanser today.

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