How I Raised Myself Letter By Victor Schwab
sales lettergeneralvictor schwab
Template: Sales Letter (11 sections)

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How I Raised Myself Letter By Victor Schwab

by victor schwab

8 of 11 sections extracted
Pre-headline
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Attention: [Target audience]...

Headline
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"How I raised myself from a failure at 29 to become a $250 per day success!"
Opening Story
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NO MATTER who you are or what you do—Frank Bettger's remarkable book can help you tremendously. For he tells you the secrets of getting ahead that he learned in his almost unbelievable rise from total failure at 29 to high paid and highly honored business success... 'secrets' you can begin to use as soon as you receive his book—yours FREE when you mail coupon below.
Problem Agitation
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What makes a man worth $10,000-$15,000-$25,000 or $50,000 a year? No man ever made that kind of money with his own two hands, or even with just his own head. The good executive is worth big money because he has acquired the knowledge that money only comes when you know what others don't.
Solution Reveal
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Frank Bettger gives you hard formulas. No slick 'systems.' He doesn't preach. He simply gives you the priceless inside information on achieving 'success' which right from his own successful experience—information that will help you to more successful selling, whether you're selling merchandise, service, ideas—or yourself!
Benefits & Bullets
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• How to Get Kicked Out! • I Was Welcome Everywhere When I Did This. • An Idea That Helped Me Get Into the 'Major League.' • The Biggest Reason Why Salesmen Lose Business. • A $250,000 Sale in 15 Minutes. • The Most Important Word I Have Found in Selling. • How I Find the Hidden Objection. • The Secret of Making Appointments. • This Interview Taught Me How to Overcome My Fear of Approaching Big Men. • How I Learned to Outwit a Secretary and Switchboard Operators. • How to Let the Customer Help You to Make the Sale. • Seven Rules I Use in Closing the Sale.
Social Proof
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Eddie Rickenbacker, President, Eastern Airlines—'It has stimulated our entire sales force. I have never seen anything that has caused more enthusiastic comment from our entire sales organization.' George R. Wallace, President, Fitchburg Paper Co.—'If I couldn't get another copy I wouldn't give mine up for thousands of dollars.' Roy C. Beatty, President of Tulsa, Oklahoma, Junior Chamber of Commerce—'Did more for me than my years in college.'
Offer Stack
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Yes, Frank Bettger's great new book is yours FREE as new subscriber to Executive Books. Mail coupon below AT ONCE and we will rush your FREE REPORT on Frank Bettger's 'How I Raised Myself from Failure to Success in Selling' together with one of the 3 outstanding new books listed in the coupon, and a big selection, your first selection, on 7-day FREE examination.
Guarantee
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Your risk-reversal promise...

Call to Action
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ACT NOW! Mail coupon TODAY!
P.S.
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Restate the main benefit or add urgency...

3 sections not yet extracted: Pre-headline, Guarantee, P.S.