Imagine Harry Me Ad From Harry David

Imagine Harry and Me advertising our PEARS in Fortune!

OUT HERE on the ranch we ought to pretend to know much about advertising, and maybe we're foolish spending the price of a tractor for this space; but my brother and I got an idea the other night, and we're sure you folks who read Fortune are the kind of folks who'd like to know about it. So here's our story:

We have a beautiful orchard out here in the Rogue River Valley in Oregon, where the soil and the rain and the sun grow the finest pears in the world. We grow a good many varieties; but years ago we decided to specialize in Royal Riviera Pears, a large, delicious variety originally imported from France, and borne commercially only by our neighbors. And do you know—where we sold our first crop—and the greater part of every crop since? In London and Paris, where the finest hotels and restaurants know them as the finest dessert delicacy they can serve. And they serve them at banquets to discriminating people right here in the U.S.A. who'd like to do the same thing. Another night we talked it over on the shingle and said, 'Let's put the ad in Fortune—and see.' We've got a shock when we found what work it cost us to do it, but here we are and you are going to be the judge. Right now as I write this, it's early September, and out here in this beautiful valley our Royal Riviera Pears are hanging like great pendants from those overloaded trees. We'll have to watch them like new babies from now until picking time— not a leaf must touch them until the last moment when we'll pick them gently with gloved hands and lay them carefully in padded trays. They'll be individually wrapped in tissue, nestled in cushion packing, and sent in handsome gift boxes to your friends, or to reach you—if you order from this ad—plump, full, ready to ripen in your home to their full delicious flavor. I envy you your first taste of a Royal Riviera—every spoonful dripping with sweet liquid sunshine. And oh you can just bet that everyone who receives it has to go right in the surprise box. We hope that right now you'll make up your list of places and social friends and let us send each a box with our compliments. With your name written on it, we'll deliver anywhere in the United States proper, wherever there is an express office, express prepaid, to arrive on the date you name. And don't forget to include a box for yourself! A 'Medium Family' box (10 pounds) is only $1.85. A 'Large Family' box (double the quantity) is $2.95. At these low prices these pears cost a mere fraction of what you would pay for them in fine restaurants and hotels. And here's how sure we are you'll be delighted. If, after eating your first Royal Riviera, you and your friends don't say they are the finest pears you ever tasted, just return the balance at our expense and your money will come back in a hurry. Harry and I have agreed you are to be the final judge—and are mean it.

Just one more thing—there are more folks reading Fortune than there will be boxes of Royal Riviera Pears this year. So, if you want to be sure to get some, we hope you'll send your order right along. We are putting a coupon down below, but a letter is just as good. Only, if you write, please say you saw this in Fortune.

Just one more thing—there are more folks reading Fortune than there will be boxes of Royal Riviera Pears this year.