Know It All Ad Bruce Barton
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Know It All Ad Bruce Barton

by bruce barton

4 of 5 sections extracted
Headline
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Men who "know it all" are not invited to read this page
Hook
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What pulls them in? Curiosity, fear, desire...

Core Message
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AMONG THE MEN enrolled in the Alexander Hamilton Institute there are more than 30,000 presidents and business heads. The Institute welcomes inquiries from such men, but this particular page is not addressed to them. There are nearly 31,000 vice-presidents, secretaries and treasurers on the Institute's rolls; but this page is not for such officials. Neither is it for the wise young man who is perfectly satisfied with himself and his business; competent; who knows that the only reason he is not paid twice as much is because he has never been "given a chance." Should you be earning more? This page is a personal message to the man who has responsibilities, who feels secretly that he ought to be earning several thousand dollars more a year, but who simply lacks the confidence because he is not on one of the bigger places in business. We would like to put into the hands of every such man a copy of a little book that contains the seeds of self-confidence. It is entitled "Forging Ahead in Business" and it is sent without obligation. We have in mind, for example, a certain man who is now auditor of a great corporation in the Middle West. Until he was thirty-one years of age he was a bookkeeper. His employers had made up their minds that he would always be a bookkeeper. His wife was beginning secretly to wonder. Worst of all, he himself was beginning to lose faith. He sent for "Forging Ahead in Business" Without any great hope in its results, he enrolled in the Modern Business Course and Service. The first few months of his association with the Alexander Hamilton Institute were a revelation to him. He found himself being initiated into departments of business that had hitherto been a mystery to him. He was learning the fundamentals of purchasing, of merchandising, of advertising, of office and factory management, and corporation finance. He was given his chance He began quietly to make suggestions to the officials—suggestions that surprised them because they had ceased to expect anything from him. They revised their estimate of his capacities; they won his confidence and increased his responsibilities. And recently, we have heard, he has become general manager of one of the largest manufacturing company's attorneys—having his argument on principles which the Institute had taught him. They now pay him $60,000. The self-confidence that the Institute gave him has transformed that man. He will be vice-president of that great company.
Proof Elements
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Thousands could double their incomes For the man who is perfectly content with himself and his job the Alexander Hamilton Institute can do nothing. But there are thousands of men who could double their incomes in one year if they believed in themselves and had the solid business knowledge to back up their belief. To such men the Institute offers "Forging Ahead in Business"—a book with power in every page. It not only also describes clearly an interesting plan that the Alexander Hamilton Institute can work for you. Thousands of successful men regard it as one of the most valuable little books they ever sent for. May we send it to you? The coupon is for your convenience.
Call to Action
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Alexander Hamilton Institute 735 Astor Place, New York City Canadian Address, C. P. R. Building, Toronto; Australian Address, 42 Hunter Street, Sydney

1 sections not yet extracted: Hook