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Lazy Mans Way To Riches Ad By Joe Karbo
by joe karbo
5 of 6 sections extracted
Headline
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The Lazy Man's Way to Riches
Sub-headline
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‘Most People Are Too Busy Earning a Living to Make Any Money’
Opening Hook
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I used to work hard. The 18-hour days. The 7-day weeks. But I didn’t start amassing big money until I did less—a lot less.
Body Copy
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For example, this ad took about 2 hours to write. With a little luck, it should earn me 50, maybe a hundred thousand dollars. What’s more, I’m going to ask you to send me 10 dollars for something that’ll cost me no more than 50 cents. And I’ll try to make it so irresistible that you’d be a darned fool not to do it. After all, why should you care if I make a $9.50 profit? If I can show you how to make a lot more? What if I can make sure that you’ll make money my Lazy Man’s Way that I’ll make you a most unusual guarantee? And here it is: I won’t even cash your check or money order for 31 days after I’ve sent you my material. That’ll give you plenty of time to get it, look it over, try it out. If you don’t agree that it’s worth at least a hundred times what you invested, send it back. Your uncashed check or money order will be put in the return mail. The only reason I won’t send it to you and bill you on 30 days C.O.D. is because both methods I mentioned involve more time and money. And I’m already going to give you the best bargain going. Because I’m going to reveal how it took me 11 years to perfect: How to make money the Lazy Man’s Way! OK—now I have to brag a little. I don’t mind it. And it’s necessary—to prove that sending me the 10 dollars…which I’ll keep even “my” way if you’re satisfied…is the smartest thing you ever did. I live in a home that’s worth $250,000. I know it is, because I turned down an offer for that much. My mortgage is less than half that, and the only reason I haven’t paid it off is because my Tax Accountant says I’d be an idiot. My “office,” about a mile and a half from my home, is right on the beach. My view is worth a great deal more than the convenient that they charge me when I get any ideas. About 8, but I do enough in about 6 hours a day. Or 9 sometimes. The rest of the time we spend at our mountain “cabin.” I paid $30,000 for it—I have 2 boats and a Cadillac. All paid for. We have stocks, bonds, investments, cash in the bank. But the most important thing I have is priceless: time with my family. And I’ll show you just how I did it—the Lazy Man’s Way—a secret that I’ve shared with just a few friends. But it doesn’t require “education.” I flunked out of graduate capital. When I started out, I was so deep in debt that I even asked friends backruptcy as the only way out. But we worked out our debts and closed out the mortgage. I own a cent to anyone. It doesn’t require “luck.” I’ve had more than my share, but I’m not promising you luck because it hasn’t money as I have. And you may do better; I’m responsible. I’m one man who used these principles, worked hard, and made 1 million dollars in 8 years. But money isn’t everything. It doesn’t require “talent.” Just enough brains to know what to look for. And I’ll tell you that. It doesn’t require “experience.” When I worked with this way for 5. She’s traveled more in her life than most of the money she needs, doing what she loves. It doesn’t require “experience.” A widow in Chicago has been averaging $2,000 a month for 8 years, 25 years, 25 methods. What does it require? Belief. Enough to take a chance. Enough to see what I’ll send you. Enough to put the principles into action. If you do that—nothing more, nothing less—the results just’ll be hard to believe. Remember—I guarantee you won’t have to give up your job. But you’ll soon be making so much more that you may just be able to. Once again. I guar-
Call to Action
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If you return my material, for any reason within that time, return my uncashed check or money order to me. On that basis, here’s my ten dollars.
Urgency/Scarcity
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Limited time, limited supply, deadline...
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