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Loseout Ad Army
3 of 5 sections extracted
Headline
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He just lost his chance to make a choice.
Hook
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What pulls them in? Curiosity, fear, desire...
Core Message
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His induction notice caught him with his decisions down. He waited too long to choose Army.
If he had acted sooner, he would have had his pick of more than 300 jobs. And his choice would have been guaranteed in writing before he joined up.
So don’t wait. Choose your specialty and get the best training in the world. In an outfit you can be proud of. There’s no better way to become highly skilled. No better way to fulfill your military obligation.
Your future, your decision . . . choose ARMY.
Proof Elements
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Why should they believe you?
Call to Action
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Army Opportunities
Dept. 200
Hampton, Va. 23369
Please mail me your free 40-page booklet.
Name ________________________________
Address ______________________________
City ___________ State _____ Zip ______
Phone __________ Education ____ Age ____
2 sections not yet extracted: Hook, Proof Elements