Man Hathaway Shirt Ad David Ogilvy
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Man Hathaway Shirt Ad David Ogilvy

by david ogilvy

5 of 5 sections extracted
Headline
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The man in the Hathaway shirt
Hook
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At long last American men are beginning to realize that it is ridiculous to buy good suits and then spoil the whole effect by wearing a cheap, mass-produced shirt.
Core Message
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Hence the growing popularity of Hathaway shirts, which are in a class by themselves. To begin with, Hathaway shirts wear infinitely longer—a matter of years. To go on with, they make you look younger and more distinguished, because of the way Hathaway cut collars—low-sloping and 'customized'. The whole shirt is cut more generously, and is therefore more comfortable. The tails are longer, and stay in your trousers. The buttons are made of mother-of-pearl—very big and masculine. Even the stitching has an ante-bellum elegance about it. Above all, Hathaway make their shirts of very remarkable fabrics, imported from the four corners of the earth—Viyella and Aertex from England, woolen taffeta from Auchterarder in Scotland, Sea Island cotton from the British West Indies, hand-woven silk from India, broadcloth from Manchester, linen batiste from Paris. You will get a great deal of quiet satisfaction out of wearing shirts which are in such impeccable taste.
Proof Elements
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Hathaway shirts are made by a small company of dedicated craftsmen in the little town of Waterville, Maine. They have been at it, man and boy, for one hundred and fourteen years.
Call to Action
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If you want the name of the nearest store where you can buy a Hathaway shirt, send a card to C. F. Hathaway, Waterville, Maine.