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At 60 miles an hour the loudest noise in this new Land-Rover comes from the roar of the engine

What makes Land-Rover the most conspicuous car in the world? "There is really no secret," says an eminent Land-Rover enthusiast.

1. "Except for rattles, I am against silence in a car," writes John Steinbeck, a Land-Rover enthusiast, "and I don't know a driver who doesn't want to hear his engine." 2. If this is so, then you may like the Land-Rover very much indeed. 3. Our 4-wheel drive (8 speeds forward, 2 in reverse) masterpiece is not mousey. Its throaty authority is assuring in times of stress; which nowadays is usually. 4. Nor is this claim true only at 60 miles an hour. A Land-Rover is more conspicuous even when it is standing still. With the ignition off. 5. The Land-Rover stands nearly seven feet tall. All its features tend to heroic proportion. 6. Therefore, when driving, you will simply loom over traffic which previously had scared the devil out of you. 7. This is not only safe and enjoy