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Please Read But Dont Buy
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Headline
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PLEASE READ THIS
Hook
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It deserves the moment you'll take in doing so. It will save you time, trouble and MONEY knowing why RAY KORTE says "DON'T BUY" 3 times below...
Core Message
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DON'T BUY 'til you have test-driven a New 1963 Rambler; until you have heard how economical it is to own one, and continue owning it. Rambler is made big where it oughta be, smaller where it oughta be, shorter where it oughta be... but "beautiful" all-over! Ray Korte urges every New Car Shopper reading this to get the facts about Rambler—the "car of the year"—before buying any other make, from any other dealer, at ANY price. Just "don't buy" 'til you do!
DON'T BUY just because someone is teasin' you with a prize or on the basis of a couple dollars difference in the payments. Ray Korte never loses a deal because of price! He wants your patronage; wants to keep it, too! Ray Korte arranges your financing at the lowest possible bank rates. One thing more: "don't buy" because you're also being teased with an overly-generous trade-in offer! See Ray Korte, who wastes no time in "talking" but lays it right on the line.
DON'T BUY without giving good consideration to the Service that follows. Ray Korte's Rambler service department and parts depot is the largest in the state. The Ray Korte Service Reputation for 20 years has maintained loyalty to the product, allegiance to the corps of highly-trained technicians. Everyday in every way, you can count on the proper parts, price and promise of completion time. So "don't buy" without first considering the "better service" your Rambler will always receive at Ray Korte Rambler!
Proof Elements
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The Ray Korte Service Reputation for 20 years has maintained loyalty to the product, allegiance to the corps of highly-trained technicians.
Call to Action
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WE'RE READY TO PROVE ALL YOU'VE READ ABOVE! WE SINCERELY SAY "DON'T BUY" 'TIL YOU SEE RAY KORTE! IF YOU'RE SERIOUS ABOUT A NEW CAR PURCHASE, WE WILL EXPECT YOU IN, BEFORE 9:00 TONIGHT! (Sundays, too, all day).