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Template: Marketing Swipe (5 sections)
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Revolutionary Drain Opener Ogilvy
by david ogilvy
4 of 5 sections extracted
Headline
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REVOLUTIONARY NEW KIND OF DRAIN OPENER INVENTED; UNCLOGS DRAINS IN 1 SECOND
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What pulls them in? Curiosity, fear, desire...
Core Message
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New Product Opens Clogged Drains In One Second Without Harmful Caustics. Drain Power is extremely easy to use as this illustration of kitchen sink shows. 1. Fill sink with 2 inches of cold standing water. 2. Remove strainer or stopper from drain and quickly insert nose of Drain Power can into drain opening. 3. Push bottom of can firmly downward for one second. Miraculously, the drain is opened. 4. Run hot water for one minute to flush loosened particles down drain.
Proof Elements
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INVENTION WORKS AT SPEED OF SOUND; MAY MAKE OTHER DRAIN OPENERS OBSOLETE
Drain Power may be the world's fastest drain opener. In laboratory tests recently released by the Glamoreene Products Corporation, New Jersey, the new drain opening product, in a series of tests, averaged 4,700 feet per second, according to Robert J. Glaser, Product Manager at Glamoreene. Drain Power is the only drain opener which travels at this speed. The test is a shock wave which travels in a straight line through the drain water at the astonishing rate of 4,700 feet per second!
Clogged and/or Sluggish Drains: Minimum Time (1/4 Pint of Water)
Drain Power: 1 second
Leading Crystal: 15 minutes
Leading Liquid: 30 minutes
Call to Action
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SAVE 30¢ ON AMAZING NEW DRAIN POWER
30¢ OFF when you try new Drain Power
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