Rolls Royce Ad By David Ogilvy

“At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock”

What makes Rolls-Royce the best car in the world? “There is really no magic about it — it is merely patient attention to detail,” says an eminent Rolls-Royce engineer.

1. “At 60 miles an hour the loudest noise comes from the electric clock,” reports the Technical Editor of THE MOTOR. The silence of the engine is uncanny. Three mufflers tune out sound frequencies—acoustically. 2. Every Rolls-Royce engine is run for seven hours at full throttle before installation, and each car is test-driven for hundreds of miles over varying road surfaces. 3. The Rolls-Royce is designed as an owner-driven car. It is eighteen inches shorter than the largest domestic cars. 4. The car has power steering, power brakes and automatic gear-shift. It is very easy to drive and to park. No chauffeur required. 5. There is no metal-to-metal contact between the body of the car and the chassis frame—except for the speedometer drive. The entire body is insulated and under-sealed. 6. The finished car spends a week in the final test-shop, being fine-tuned. Here it is subjected to 98 separate ordeals. For example, the engineers use a stethoscope to listen for axle-whine. 7. The Rolls-Royce is guaranteed for three years. With a new network of dealers and parts-depots from Coast to Coast, service is no problem. 8. The Rolls-Royce radiator has never changed, except that when Sir Henry Royce died in 1933 the monogram RR was changed from red to black. 9. The coachwork is given five coats of primer paint, and hand rubbed between each coat, before fourteen coats of finishing paint go on. 10. By moving a switch on the steering column, you can adjust the shock-absorbers to suit road conditions. (The lack of fatigue in driving this car is remarkable.) 11. Another switch defrosts the rear window, by heating a network of 1360 invisible wires in the glass. There are two separate ventilating systems, so that you can ride in comfort and silence with all the windows closed. Air conditioning is optional. 12. The seats are upholstered with eight hides of English leather—enough to make 128 pairs of shoes. 13. A picnic table, veneered in French walnut, slides out from under the dash. Two more swing out behind the front seats. The backrests on the front seats are individually adjustable. 14. You can get such optional extras as an Espresso coffee-making machine, a dictating machine, a bed, hot and cold water for washing, an electric razor or a telephone. 15. You can lubricate the chassis by simply pushing a pedal from the driver’s seat. A gauge on the dash shows the level of oil in the crankcase. 16. Gasoline consumption is remarkably low and there is no need to use premium gas; a happy economy. 17. There are two separate systems of power brakes, hydraulic and mechanical. The Rolls-Royce is a very safe car—and also a very lively car. It cruises serenely at eighty-five. Top speed is in excess of 100 m.p.h. 18. Rolls-Royce engineers make periodic visits to inspect owners’ motor cars and advise on service.

If you would like the rewarding experience of driving a Rolls-Royce or Bentley, write or telephone for the address of your nearest dealer.