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sales lettergeneralscott haines
Template: Sales Letter (11 sections)
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Sales Letter From Scott Haines
by scott haines
8 of 11 sections extracted
Pre-headline
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Attention: [Target audience]...
Headline
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How To Write A Sales Letter That Will Make You Rich!
Opening Story
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Dear Friend, If you're interested in making a lot of money in direct mail... and... becoming a world class copywriter, this message will show you how. Let me explain. On April 19th, 20th and 21st of 1996, Gary Halbert held an amazing seminar on How To Write A Sales Letter That Will Make You Rich. And at this seminar, he not only revealed the secrets to writing world-class sales letters... but also... the secrets to sending world-class sales letters by direct mail for maximum response and profits. Does that excite you? It should. Because Gary is truly a master of those two things. For example: In 1968, he wrote a sales letter that went on to become the most mailed sales letters in history... nearly 1 Billion times. Some damn mother fuckers have all the luck. Anyway, Gary's letter worked so well, it was mailed to almost every household in America nearly 1 billion times! He once received more than 20,000 cash or check orders in a single day from just one of his orders! He had to hire 400 full-time employees to handle the checks from people. Not only that, his bank built a whole new branch just to make the daily deposits. But that's just one success story. Since then, Gary has racked up an almost unbelievable track record of amazing successes. But, instead of marketing you with how great he is, let me tell you what you can expect to learn from him.
Problem Agitation
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Make the pain vivid. Show you understand their struggle...
Solution Reveal
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And get this: For a limited time, I'm going to release the complete word-for-word transcript of Gary's 1996 seminar. (This stayed out-of-print for a few years.) And, instead of charging $1,000 (the original cost of the seminar)... I'm going to offer it for $100 (via PayPal) with your credit card.
Benefits & Bullets
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Here's just some of the insider information Gary revealed at that seminar... the same information you'll receive in the transcript: • How to get hundreds of glowing (and real) testimonials from your customers for free... and... what to do with them to generate even bigger profits! • Why the 'back seat' letters you write (once you know Gary's three main tricks) may be 100 times more profitable than anything else you'll ever write! • How to use a simple 36-word postcard to bring in $37.00 for every dime you spend! • How to write copy so it 'talks-the-talk' of the group of people to whom you are sending your sales message. This secret weapon will make even the most skeptical of your prospects... Stand In Line And Beg You To Take Their Money! And guess what? Gary's the only copywriter in the world who knows how to do this. And before this seminar, he never revealed this secret to even his closest friends. • How to 'glide' through the 11-steps of rolling-out your direct mail (once you have a tested winner)... to maximize results... and keep your problems to a minimum! • A neat and effective way to find the mailing lists that are perfect for your campaigns... and... how to test those lists... Without Mailing A Single Letter! • The exact words you should use to make a money-back guarantee that... increases sales... and reduces refunds! • Twelve words that will literally 'force' people who have bought from you once... to buy from you again... IMMEDIATELY! • A secret method (developed by Sir Gary of Halbert) to deal with refunds and complaints... and... turn them into additional sales! • A 'can't miss' way to get cash-rich investors to bankroll your projects at zero cost to you! • How to immediately find and qualify that special 'core group' of people who will be the best customers you'll ever have! (Gary says, 'It seems nobody else in the world knows how to do this... but once you get the people on the list that is perfect for you... you'll be amazed by what you are mailing!') • How to use the age-old 'pile on' technique to boost perceived value... and thus... your sales response by 300% more than anyone else could get you to spend! • A clever (and very 'sneaky') way to give yourself an 'almost unbelievable' advantage that forces even the most skeptical prospect to have no choice except to believe your claims! • A simple way to identify those special mailing lists... that don't just fail to make a profit! That's so simple, even someone 'brain-dead' could do it. • Why you need to understand Guru Gary's 'Porcupine Theory' that lets you find customers who are 'in heat' for your product... right now! • How to tap into the 'cycles' of lifetime buying most markets go through! (Even a hot toaster can fail if the market has temporarily gone cold.) • How to figure out the real reason people are on the mailing list you are thinking about using! • How to use 'merge-purge' to kick off the hottest names in any market! • The amazing secret of how to make compiled lists work. These are the biggest lists of all (some have 160 million names)... and... when you learn this, your profit potential will expand almost beyond belief! • How to tap into a unique (very unique) cash-generating list source... most mailers never hear about... don't even know about! • How to create your very own super hot mailing list for spare change... and thus... this could make your hottest profit center ever! • How to find the hottest printers, lettershops and other related service businesses that will work for you... and... give you the best deals! (And, when you do... and they see your success... they will want to work with you forever!) Whew! Great stuff, wouldn't you agree? In fact, if you are in any aspect of direct mail, you can't afford to be without this unique, insider information.
Social Proof
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Testimonials, case studies, credentials...
Offer Stack
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So, if you'd like to get a copy of this seminar transcript... Here's what you need to do now: For Fast Service: Write your name, address and e-mail address on a piece of paper along with the words, '1996 Seminar' and send a check or money order for $297 ($317 for International orders) to: Scott L. Haines 7107 S. Yale Avenue, #305 Tulsa, OK 74136 Make your check or money order payable to: Scott L. Haines And don't worry, this is a completely risk-free offer. The transcript comes with an... Ironclad 90-Day, Money Back Guarantee Get it, check it out, and... if you are not satisfied for any reason or no reason at all, just let me know. I'll give you a full and immediate refund of every dime you paid. No questions asked. However, I think you are going to be so delighted with the secrets you discover, you wouldn't dream of returning it... even if... I gave you double your money back.
Guarantee
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Ironclad 90-Day, Money Back Guarantee Get it, check it out, and... if you are not satisfied for any reason or no reason at all, just let me know. I'll give you a full and immediate refund of every dime you paid. No questions asked.
Call to Action
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So, if you'd like to get a copy of this seminar transcript... Here's what you need to do now: For Fast Service: Write your name, address and e-mail address on a piece of paper along with the words, '1996 Seminar' and send a check or money order for $297 ($317 for International orders) to: Scott L. Haines 7107 S. Yale Avenue, #305 Tulsa, OK 74136 Make your check or money order payable to: Scott L. Haines
P.S.
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P.S. Let me sweeten the deal a bit. If you are one of the first 20 who order, I'll throw in these two valuable free bonus gifts: • A Set Of Ten 'Boilerplate' Letters... and • 22 Bullets Of 'How To' Techniques
3 sections not yet extracted: Pre-headline, Problem Agitation, Social Proof