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Secret Trick Ad From Green Tree Press
by green tree press
6 of 6 sections extracted
Headline
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"WHEN I SEE MY EX-HUSBAND, I HAVE THIS SECRET TRICK I PLAY ON HIM..."
Sub-headline
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by Leslie McClennahan
Opening Hook
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Did you ever notice that when you’re fat, men don’t look you in the eye? They look across your shoulder. There’s no eye contact.
Body Copy
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My name is Leslie McClennahan. I’m a real person. I live near Goose Creek, South Carolina. Up until two years ago, I was never looked in the eye. By anyone. I was too tired to be a lover to my husband. I was falling asleep by 8 o’clock most evenings. When I did go out for an evening, my husband was ashamed of me. And said so to my face. When I walked, my thighs brushed together. I couldn’t even cross my legs. I was fat. Not just ‘overweight’. Fat. I was 5’5” tall and weighed 205 pounds. About 18 months ago, my husband Darrell left a ‘Dear Leslie’ letter on my dresser. And filed for divorce. I went for counseling. I knew that my weight was the source of my troubles. But I’d tried all the diets. One by one. And I failed at all of them. My counselor listened carefully and recommended an entirely different program. This wasn’t a ‘diet’. It was a unique new weight-loss program researched by a team of bariatric physicians—specialists who treat the severely obese. The program itself was developed by Robert Johnson, M.D. of Charleston, South Carolina. I entered the program on October 1. Within the first four days, I lost only three pounds. So I was disappointed. But during the three weeks that followed, my weight began to drop. Rapidly. Within the next 193 days, I went from 205 pounds to 124 pounds. To me it was a miracle. This was the first time in my life I’d ever lost weight and kept it off! The reason the program worked was simple. I was always eating. I could eat six times every day. So I never felt deprived. Never hungry. I could snack in the afternoon. Snack before dinner. I could even snack at night while I was watching T.V. How can you eat so much and still lose weight? The secret is not in how much food you eat. It’s in the prescribed combination of foods you eat in each 24-hour cycle. Nutritionally dense portions of essential fiber, unrefined carbohydrates, and certain proteins that generate a negative caloric process that continues all day long... a complete 24-hour fat-burning cycle. Fat is burned away around the clock. Not just in unsightly areas. But all over. So easily. Without hunger. Without nervousness. And it’s all good wholesome food. No strange foods. You’ll enjoy a variety of meats, chicken, fish, vegetables, potatoes, pasta, sauces—plus your favorite snacks. Even some light wine or beer if you wish. This new program must be the best kept secret in America. Because, up until now, it’s only been available to doctors. No one else. In fact, The Charleston Program has been used by 207 doctors in the U.S. and Canada to treat more than 62,500 patients. So it’s doctor-tested. And proven. This is the first time it’s been available to the public. There are other benefits, too... There are no amphetamines. No drugs of any kind. No pills. No powders. No chalky tasting drinks to mix. There’s no strenuous exercise program. You don’t count calories. Just follow the program. It’s easy. There are no daily charts or records to keep. You eat foods you enjoy. Great variety. Great taste. You can dine out. There’s much less fluid retention. There’s no ketosis. No bad breath odor. But here’s the best part... Once you lose the weight, you’ll keep it off. Permanently! I guarantee it! Let’s face it. We all have ‘eating lifestyles’. Our eating habits usually include three meals a day. Plus two or three snacks. We all love snacks. Especially at night. But most diets try to force us to change all that. And that’s why they fail! The Charleston Program lets you continue your normal eating lifestyle. You can eat six times a day. You can snack when you wish. So, when you lose the weight, you can keep it off. For good. Because no one’s forcing you to change. Here are some other patients from South Carolina who entered Dr. Johnson’s program with me. Marie C. is a 42-year-old woman who went from 167 to 139 pounds in just three and a half months. As I got into the program, I began to feel better, to develop more energy. Now my husband has trouble keeping up with me—in every way! I’m proud of my new body. Dr. Karl D. is a 36-year-old man who went from 275 to 145 in only five months. Words cannot describe how good I feel. I’m not hungry or tired at all. I feel alive again! Fran H. is a 52-year-old woman who went from 223 to 135 in five months. The world treats you differently when you’re fat... not just the social world, but the business world. My whole world has changed since getting those 88 pounds off! Josette C. is a 33-year-old woman who went from 165 to 119 in four months. My husband has started looking at me the way he did before we got married. He’s starting to show jealousy when other men look at me or want to talk to me... it’s wonderful. And then there’s me. Whenever I see my ex-husband, I have this secret trick I play on him. I know a restaurant where he goes with some of his ‘buddies’. I love to go there with a date—I have plenty now—stroll past his table and whisper, ‘Hello, Darrell’. I know through the ‘grapevine’ that his friends often ask about me... Who am I?... Am I single? And he has to tell them. I love it! Obviously I’m excited about the program. This is the first time it’s been available outside of a clinical setting. Dr. Johnson has asked Green Tree Press, Inc. to distribute it. We’ll be happy to send you the program to examine for 35 days. Show it to your doctor. Try it. There’s no obligation. In fact, your check won’t be cashed for 31 days. You may even post date it 31 days in advance if you wish. Choose a day and start the program. If you don’t begin losing weight within five days—and continue losing weight—we’ll promptly return your original uncashed check. No delays. No excuses. Or keep it longer. Try it for six months. Even then, if you’re not continuing to lose weight on a regular basis, you’ll receive a full refund. Promptly. And without question. This is the fairest way we know to prove to you how well this new program works. To order, just send your name, address and post-dated check for $9.95 to The Charleston Program, c/o Green Tree Press, Inc., Dept. 736, 3603 West 12th Street, Erie, Pa. 16505.
Call to Action
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To order, just send your name, address and post-dated check for $9.95 to The Charleston Program, c/o Green Tree Press, Inc., Dept. 736, 3603 West 12th Street, Erie, Pa. 16505.
Urgency/Scarcity
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This is the first time it’s been available to the public.