Thinkingabout Campaign Ford

Thinking about buying a '73 car? Our book can help you make the right choice.

Car Buying Made Easier. We wrote it to help people buy a car. Any car. Any make. Any model.

Apparently it was needed. Because last year, we received requests for nearly a million copies. And according to the people who've written us back, it was helpful, and a lot more book than they expected. So we've brought out a '73 version. Once again, it's written in two parts. Part One is about cars in general—types, styles, engines, options, etc.—advantages and disadvantages. (Some of the pages are shown above.) Part Two is updated to cover 1973 Fords, Mercurys and Lincolns—features, specifications, even prices. The cover is different and some of the information has been refined. But the end purpose is still the same: smarter car buyers. We believe that if you become a smarter car buyer, we'll get our share of the business... and then some. And best of all, the book is still free.

For your free copy, write: Ford Motor Company Listens P.O. Box 1958; The American Road—XG Dearborn, Michigan 48121