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Template: Sales Letter (11 sections)
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Wallstreet Letter Conroy
9 of 11 sections extracted
Pre-headline
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Ran in 1922
Headline
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This book came between two men and separated them forever
Opening Story
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THIS is a rather simple little story with an element of triumph in it, and an element of tragedy.
Problem Agitation
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Perhaps when you have read it you will want to send for “Forging Ahead in Business”; perhaps not. The offer is made without conditions but only you can decide.
Solution Reveal
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The story concerns two young men who owned very modest homes in a middle western city. Their wives were friends. In the winter they played bridge together and tennis in the summer. One worked in a railroad office, the other for a manufacturing concern, and their incomes were almost the same. On Saturday afternoons they mowed their lawns shouting good naturedly to each other across the fence.
Benefits & Bullets
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One day the man who worked for the railroad inquired about the work of the Alexander Hamilton Institute. He read their little book “Forging Ahead in Business,” which described in detail the plan of the Institute’s Modern Business Course and Service. It left a deep impression on him, a change took place in his attitude, a curious dissatisfaction with himself and his rather easy-going career. For the first time in his life he faced the fact that an income which marks a man as a success at twenty-eight means failure at thirty-eight. He wondered just how far along he would be at thirty-eight; the book stirred his imagination as it has stirred that of so many other men. He enrolled for the Institute’s Modern Business Course and Service.
Social Proof
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The man who sent for “Forging Ahead in Business” became General Superintendent of the Road, one of the youngest railroad officials in the United States. He is now the Vice-President of a great Coal Mining Company. His name and his letters and reports are all on file in the office of the Alexander Hamilton Institute. Every step in his progress has been marked by an intelligent and searching use of the Institute’s facilities for help.
Offer Stack
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The Alexander Hamilton Institute offers to every man who reads magazines the chance to read this book. If your coupon is sent as an indication that the information is attached for your convenience. It will bring “Forging Ahead in Business” to you by mail, without obligation. There are thousands of men, like this young railroad official, who will tell you that there is power in its pages.
Guarantee
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Your risk-reversal promise...
Call to Action
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Send for “Forging Ahead in Business” — it may keep without obligations.
P.S.
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Restate the main benefit or add urgency...
2 sections not yet extracted: Guarantee, P.S.