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Template: Print Ad (6 sections)
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What Sort Of Man Campaign From Playboy
2 of 6 sections extracted
Headline
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WHAT SORT OF MAN READS PLAYBOY?
Sub-headline
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Supporting line that builds on the promise...
Opening Hook
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The first line that pulls the reader in...
Body Copy
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A young man on his way up in the world. Whether pursuing weekend pleasures or making major purchases, he's usually the first to try it, the first to buy it. Adventurous, acquisitive, he has the discretionary dollars to match his desires. Facts: PLAYBOY is read by more bachelors and newly married men than any other magazine—more than 40% of both markets. Want to sell men during the fastest spending years of their lives? Get into PLAYBOY. They do. Every month. (Source: 1972 Simmons.)
Call to Action
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What do you want them to do next?
Urgency/Scarcity
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Limited time, limited supply, deadline...
4 sections not yet extracted: Sub-headline, Opening Hook, Call to Action, Urgency/Scarcity