Win Friends Ad By Victor Schwab

HOW TO WIN FRIENDS AND INFLUENCE PEOPLE

By DALE CARNEGIE

JOHN D. ROCKEFELLER, SR. once said: "The ability to deal with people is as purchasable a commodity as sugar or coffee. And I will pay more for that ability than for any other under the sun."

Wouldn't you suppose everybody would conduct practical courses to develop this "highest-priced ability under the sun?" Our knowledge, none has. How to develop that ability is the subject of Dale Carnegie's new book. A few years ago Chicago University and the United Y. M. C. A. Schools made a survey to find out the prime interest of adults. The survey took two years, cost $25,000. It indicated that their first interest was - their second, how to understand and get along with people; how to make people like you; how to win others to your way of thinking. Members of this survey committee had decided you see, that they could readily have a ready-to-practical textbook. They searched diligently but could find none. But the book they were looking for has NOW been written. A New Book - the Man Behind It It is called How to Win Friends and Influence People - and is written by the one man perhaps best qualified to write it than anyone else. Dale Carnegie is the man to whom the big men of business come for practical guidance on getting along with people. For more than 15,000 business and professional men and women throughout the country have attended his courses. Some of the most famous men in the country among them. When he conducts his courses on How to Influence People and on Public Speaking in the ballroom of the Hotel Commodore or the Pennsylvania or the Hotel Astor (second largest hotel in New York) it is packed to capacity. Large organizations such as the New York Telephone Co., Westinghouse Electric and Mfg. Co., and many others have either sent their people back and forth for training conducted by Mr. Carnegie or for the executive. This new book grew out of that vast laboratory of experience. At present the scope of this book is as broad as the Yale - it covers all the important fundamentals and is written in a style which will make it. The Case of Pat O'Haire Patrick J. O'Haire was the New York City and that's his right name. He got a job as a mechanic. When he married he needed more money. He tried to sell automobiles - but was a terrible failure. An inferiority complex was eating his heart out. On his way to earn support, the book out into a book officer. Before he could get a coupon to open, he was told he had to wait past it a dozen times. When he finally got in, he would invariably find himself antagonistic, arguing - he would get worked up. He was such a failure he decided to go back to work in a machine shop. Then one day he received a letter inviting him to attend the opening session of a Dale Carnegie course. "It may do you some good, Pat. God knows you need it!" He didn't want to go - afraid of being out of place. His despairing wife made him, saying, "It may do you some good. God knows you need it." He went to the meeting. He found he needed everything the course. He then his fear learned how to talk convincingly, how to make people listen to him, how to win friends and influence them. Today Pat O'Haire is one of the White Motor Company's star salesmen. He does more than $100,000 worth of business a year. His story is told in the files of the Hotel Astor and his story is told in the files of the Hotel Astor by the head of the Carnegie Institute. This is a big book of thirty-seven chapters, including: The Big Secret of Dealing with People Six Ways to Make People Like You Instantly An Easy Way to Become a Good Conversationalist A Simple Way to Make a Good First Impression How to Interest People Twelve Ways to Win People to Your Way of Thinking A Sure Way of Making Enemies - and How to Avoid It The Safety Valve in Handling Complaints How to Get Cooperation A Formula that Will Work Wonders for You The Movie Do It. Radio Does It. Why Don't You Do It? Nine Ways to Change People Without Giving Offense or Arousing Resentment How to Criticize - and Not Be Hated for It How to Spur Men on to Success Make People Glad to Do What You Want to Do Letters That Produced Miraculous Results in Five Minutes Seven Rules for Making Your Home Life Happier

SEND NO MONEY Try Dealing THIS WAY with People for just FIVE DAYS!

This book has been published only a few weeks. Yet it is already a best-seller. Copies are being sold as fast as they can be printed.