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Woman Over 35 Helena Rubinstein Ogilvy
by david ogilvy
5 of 5 sections extracted
Headline
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HOW WOMEN OVER 35 CAN LOOK YOUNGER!
Hook
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"YOUR HUSBAND LOOKS AT YOU WITH NEW INTEREST"
Core Message
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"Estrogenic Hormones are the most effective agents yet discovered for helping women to look younger!"
I believe, with all my heart, that Estrogenic Hormones can make you look younger. So I have taken the liberty of telling you what they can expect from my Estrogenic Hormone products.
While leading scientists have carried out exhaustive experiments with Estrogenic Hormone Cream, I have been using my own skin as a test-tube.
More than two years ago I started applying Hormone cream on my own skin. Since then I have observed the effects on thousands of other women. All this, in the two, huge networks of hormone studies in universities, and in my own laboratories.
Dramatic Proof
We now have dramatic proof that Estrogenic Hormones can help bring about a decided improvement in the appearance of dry, older skin.
One of the many important tests which was conducted in my London place recently, and including thirty women of New England. I think you may be interested in a summary of this test.
The hands of these women were chosen because at ages of 35 and 55 respectively, hands become devastated for six months.
Two different creams were applied to their hands daily. One cream contained Estrogenic Hormones. The other did not. The doctors looked identical. Even the doctors making the study did not know which hands received the Estrogenic Hormone Cream!
At the end of 6 months the doctors formed their conclusions: "The skin of the left hands (with one or two exceptions) looked fuller, less wrinkled, more 'youthfully'."
It was then learned by the experimenting doctors, that Estrogenic Hormone Cream was the cream which had been used on these younger-looking left hands!
Yes, we now have proof that these Estrogenic Hormone preparations can safely give women younger-looking skin.
Important to Women Over 35
If you are over 35, then you must realize that your skin is gradually losing the youthful glow.
Estrogenic Hormones are nature's substance. And they really work in a very simple way. When gently massaged into your skin, they work under your skin to nourish it, to bring back the natural radiance. When this happens, tiny lines become less visible. Your skin, the doctors' reports, looks "fuller, less wrinkled, more youthful."
Works in Two Ways
My Estrogenic Hormone Cream works in two ways to help your skin look more youthful. It contains estrogenic hormones. It works from without ... as its rich emollient smooths away dryness, and help you recapture that lovely young look.
But these admirable results don't happen overnight. Even though women have told me they noticed an improvement after only one week, I always advise them to put my Estrogenic Hormone Cream on trial for at least 3 months.
But even at the end of 30 days, I am sure you will notice a very real change—a younger-looking skin.
A Thrilling Experience
If you are over 35 it is a thrilling experience when people begin to watch you younger. Comments from your husband. Your children. Even yourself! ask your friends. You yourself are gloriously aware that you look prettier, brighter. You have a new assurance. A new poise. Your husband looks at you with new interest. Life suddenly seems enriched.
What woman doesn't want to enjoy years of such happy fulfillment? You can keep up the good work by continuing on my Estrogenic Hormone beauty products.
Proof Elements
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MRS. MARY BAKER ROBERTS OF SAN DIEGO WRITES:
"I have been using your Estrogenic Hormone Cream for nearly three months. I can honestly say there is a remarkable difference in my skin."
Call to Action
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INTRODUCTORY OFFER!
Helena Rubinstein makes this introductory offer to help you discover the benefits of Estrogenic Hormone Cream for yourself.
helena rubinstein, 655 fifth avenue, new york 22