Worst Kept Secret Rolls Royce Ogilvy
4 images in this swipe file
swipeautomotivedavid ogilvy
Template: Marketing Swipe (5 sections)

AI-Powered Actions

Free account required. 5 AI credits included on signup.

Worst Kept Secret Rolls Royce Ogilvy

by david ogilvy

5 of 5 sections extracted
Headline
extracted
ANNOUNCING The worst-kept secret in the history of Rolls-Royce and Bentley cars: A new eight cylinder aluminium engine
Hook
extracted
Remarkable new 6,230 c.c. power unit is guaranteed for three years—twice times longer than most American cars. Accelerates brilliantly even at high speeds—but is “so well-mannered that it never joins in the conversation.”
Core Message
extracted
The compact new Rolls-Royce eight cylinder engine is even more powerful than the previous six cylinder engine. But, because it is made of aluminium, it weighs less. Writes John Bolster in AUTOSPORT: “The eight is appreciably faster than the six, has much greater acceleration in the upper ranges, and is so well-mannered that it never joins in the conversation. It is normal to travel with the windows closed, for one is less conscious of the grinding and clattering of other cars that one overtakes.” No guinea pigs The Rolls-Royce engineers and designers do not use the public as guinea pigs. They test every single engine for seven hours at full throttle. Your finished Rolls-Royce spends a week in the final test-shop, being fine-tuned. It is also test-driven over wind-tunnel roads by an engineer whose checklist contains 123 separate items, and then turned over to the Chief Test Driver for final testing. When you buy a Rolls-Royce or Bentley, the running-in has already been done—by the people at Rolls-Royce. You can drive it at top speed on your first day. A safe car You have an extraordinary feeling of safety when driving a Rolls-Royce or Bentley. You can apply the brakes with full force even at 110 m.p.h. and the car pulls up squarely. There is no tendency to fade, or pull to one side. The car has three independent brake systems—two hydraulic and one mechanical—as well as a mechanical hand brake. “If it had no other great qualities,” reports the Motoring Correspondent of The Observer, “the brakes of the Rolls-Royce would set it apart from cars of comparable size and performance built in any other country today.” The power-assisted steering is responsive and exact. You can feel the road. You can adjust the shock absorbers electrically, from the driver’s seat—to suit the road surface and the load you are carrying. What is a Bentley? Rolls-Royce has been manufacturing the Bentley since 1931. Today, the Rolls-Royce and Bentley models illustrated on this page are identical in mechanical construction—except for their radiator shells. “The latest Bentley model,” writes the Editor of Autocar, “offers a degree of refinement and performance that is beyond the experience and perhaps even the imagination of many of the world’s motorists.” The Rolls-Royce and Bentley models illustrated on this page are designed to be driven by their owners—no chauffeur required. They are eighteen inches shorter than the average American cars, and notably easy to park. Largest Rolls-Royce ever made There are now nine other models of Rolls Royce and Bentley, including convertibles and the new seven-passenger Rolls Royce phantom v—the largest motor car ever made by Rolls Royce (just under twenty feet). The lavishness of space in the phantom v is likely to attract motorists who have grown weary of being double to squeeze into low-slung automobiles. It will also appeal to Heads of State for ceremonial use, to corporations, and to large families.
Proof Elements
extracted
Writes John Bolster in AUTOSPORT: “The eight is appreciably faster than the six, has much greater acceleration in the upper ranges, and is so well-mannered that it never joins in the conversation.” “If it had no other great qualities,” reports the Motoring Correspondent of The Observer, “the brakes of the Rolls-Royce would set it apart from cars of comparable size and performance built in any other country today.” “The latest Bentley model,” writes the Editor of Autocar, “offers a degree of refinement and performance that is beyond the experience and perhaps even the imagination of many of the world’s motorists.”
Call to Action
extracted
Why buy a Rolls-Royce? The price of a new Rolls-Royce Silver Cloud II is $14,995. Before you decide that this is more than you can afford to invest, consider the following facts: 1. Annual depreciation is low and you can keep your Rolls-Royce or Bentley for years if you choose. 2. A Rolls-Royce never becomes out of date. You are assured of a continuity of styling that protects your investment. 3. Every Rolls-Royce and Bentley engine and chassis is guaranteed for three years—twice as long as most American cars. 4. You can pay by installments over one, two or three years. One bank allows five years. If you would like more information, write to: Rolls-Royce, 30 Rockefeller Plaza, New York 20. If you would like to try driving a Rolls-Royce or Bentley, get in touch with one of the dealers listed on page 106.