Zippo Amazing Story Ad By David Ogilvy

The amazing story of a Zippo that worked after being taken from the belly of a fish

Mr. Harry Best, recently retired fish and game protector for the New York State Conservation Department, told this remarkable but true story to the Zippo man:

"A party, just west of Cleveland on Oneida Lake, was fishing for Great Northern Pike in Three Mile Bay. They caught a Pike that weighed about 18 pounds. When they dressed the Pike, in the stomach was one of your lighters. The Pike must have picked it off the bottom or could have grabbed it before it got to the bottom. The lighter was in fine shape which showed that it had not been lost long. The best part of it was that the Zippo lit the first time." Even for a fisherman, it's quite a yarn. But then there are thousands of other Zippo lighters which have lived through adventures that would have made brave Ulysses' hair stand on end. The Zippo man is not surprised that the lighter worked. He makes every one of his lighters to work. Not just for weeks, months or years, but forever! Whether you buy your Zippo lighter in a store or find it in a fish, the Zippo man offers you his same incredible guarantee: No matter how old it is or what its condition, if a Zippo ever fails to work, he'll fix it free!