compilationautomotivedavid ogilvy
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Zippo Comp Ogilvy 1961
by david ogilvy
2 of 6 sections extracted
Headline
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Your attention-grabbing headline...
Sub-headline
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Supporting line that builds on the promise...
Opening Hook
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The first line that pulls the reader in...
Body Copy
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Pulitzer Prize author, MacKinlay Kantor, has used this Zippo lighter since 1951. It still works today.
Lou Little used this Zippo lighter when Columbia played in the Rose Bowl Game of 1934. It still works today.
Ernie Pyle scratched his shortest war story on this Zippo lighter in 1945. It still works today.
Call to Action
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No matter how old it is, if your Zippo ever fails to work, we'll fix it free.
Urgency/Scarcity
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Limited time, limited supply, deadline...
4 sections not yet extracted: Headline, Sub-headline, Opening Hook, Urgency/Scarcity