3 images in this swipe file
compilationautomotivedavid ogilvy
Template: Print Ad (6 sections)
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Zippo Comp Ogilvy 1964
by david ogilvy
4 of 6 sections extracted
Headline
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Zippo... the Christmas gift that works
Sub-headline
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Supporting line that builds on the promise...
Opening Hook
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Santa Claus slipped this Zippo into a Christmas stocking in 1932. It still works today.
Body Copy
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(If any Zippo ever fails to work, we'll fix it free.)
Call to Action
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Hint: get a can of Zippo Fuel and a package of Zippo Flints as an extra stocking present!
Urgency/Scarcity
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Limited time, limited supply, deadline...
2 sections not yet extracted: Sub-headline, Urgency/Scarcity