Opening Hook

“The answer will shock and delight you! It's an amazingly simple "2-step" Maximum Distance revelation that, we swear, wil”

“It’s a war out there. Competition for executive job openings has grown so fierce that a single help-wanted ad in a major”

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“We know how you feel.”

“Years ago you heard of Rolls-Royce—later you saw one—and a dream formed in your mind ... 'Some day, when I have the mone”

“My name is Nancy Pryor. I am 35 years old. I am a housewife and mother of three children. I would like to tell you somet”

“Dear Friend, If you would like to make a lot of money very quickly, this is going to be the most exciting message you wi”

“We are deeply committed to serving you and your financial needs. We know we did not live up to that commitment. We want ”

“The Gulf oil spill is a tragedy that never should have happened.”

“Did you ever notice that when you're fat, people actually stare at you while you eat. It's as if they want to tap you on”

“Dear Friend,”

“Dear Friend, My name is Geoffrey Scott and I've been in show business for more than 20 years. Perhaps you've seen me in ”

“Tova Borgnine's amazing formula isn't just for Hollywood stars like Debbie Reynolds, Connie Stevens and Brenda Vaccaro. ”

“My husband laughed when I told him we could rake in over $500 a year with my “crazy” idea. “Too simple,” he said. But to”

“THE CHINESE DO NOT BELIEVE IN SURGERY OR MEDICINE FOR MAJOR ILLNESSES. THEY HELP PREVENT SUCH ILLNESSES INSTEAD—WITH A S”

“Force him to make the first move... dance him around like a girl... and TAKE HIM OUT like a rag doll!”

“If your crêpes are delicious but too heavy, see page 263. The gourmet uses of kosher salt? See page 3 and page 22. If yo”

“The average American gets his only exercise walking from his house to his car.”

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“Hey Boss, The so called “Pundits” are saying: “Email marketing really dead!” or “Email marketing is dying...””

“This is the group of people you would want access to in your “dream” rolodex.”

“No, darling—dove. D—like in delicious. I told you, sweet, I'm in the tub. Taking a bath. A dove bath—my very first.”

“Have you seen Tova Borgnine lately? She really looks great! In fact, according to her husband Ernest, Tova now has the s”

“This is possibly the most controversial medical book for the general public ever written. We believe it may also be the ”

“Amazingly simple secret will have you slaughtering super-skilled pro’s half your age almost overnight...even if you’re s”

“Do you have the constant urge to write but the fear that a beginner hasn’t a chance? Then listen to what Edward Weeks, a”

“Dear Taxpayer: What do you get? The “poor” get federal housing, food stamps, and other welfare benefits. The rich get oi”

“It is meant for the kind of man who has, first of all, the relentless drive to earn more money in a single year than mos”

“For the last year, Ogilvy & Mather has been using a technique that reveals the relationship between advertising expendit”

“EVERY travel product at Ogilvy & Mather is carefully “positioned” before the creative work begins. This is a vital first”

“Ogilvy & Mather has created over $1,480,000,000 worth of advertising, and spent $4,900,000 tracking the results.”

“Ogilvy & Mather has created industrial advertising for over 200 of our clients in 30 countries. Here, with all the dogma”

“Ogilvy & Mather has created over $100 million worth of advertising for clients in many financial fields — banking, insur”

“Ogilvy & Mather has helped to launch 73 new products. Forty-five are now established brands—double the usual rate of suc”

“Management consultant David D. Seltz is one of the nation’s foremost authorities on small businesses. He has written 12 ”

“Ogilvy & Mather has placed over $800,000,000 in television advertising. We have created hundreds of successful televisio”

“Ogilvy & Mather now has offices in seventeen countries. As a guide to the heads of these offices, who are meeting in New”

“Ogilvy & Mather has been a partner with its clients in creating over $1,500,000,000 worth of sales promotion. Here are 2”

“OUT HERE on the ranch we ought to pretend to know much about advertising, and maybe we're foolish spending the price of ”

“I should start by saying that if you are looking for a "Pajama party Barbie Jeep" my friend, should keep looking.”

“DATELINE: FLORIDA - Have you been to the Key West waterfront recently? If you have, then you’ve probably seen the new ho”

“I used to work hard. The 18-hour days. The 7-day weeks. But I didn’t start amassing big money until I did less—a lot les”

“You're a Playboy Man—You dig lively interchange on controversial issues • enjoy daring dialogue by people creating excit”

“You may have more money in your pocket than you realize. A lot more. In fact, chances are that you have virtually thousa”

““You can become a millionaire!” When nine out of ten people read that statement, their minds clamp shut like a steel tra”

“If you are lucky enough to have any money set aside for a rainy day and you're keeping it in a savings account, you are ”

“Discover over 100 nutritious snacks that will excite your taste buds. We’re so confident that you’ll love them, that we ”

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“NEW TO MUNCHERY?”

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“More than 1 million seniors have taken advantage of this “retirement secret.””

“I AM PUBLISHING this advertisement with the sole purpose of getting in contact with men and women who would welcome and ”

“Did you ever notice that when you’re fat, men don’t look you in the eye? They look across your shoulder. There’s no eye ”

“Management consultant David D. Seltz is one of the nation's foremost authorities on small businesses.”

“When you're fat ... I mean really fat ... a lot of women like to stand near you. Apparently it makes them feel thin.”

“Would you like to know how much money you have invested in Social Security right to the penny? Then would you like to kn”

“LIFE IS TOO SHORT TO NOT FULLY ENJOY EACH AND EVERY REASON TO SMILE”

“Have you ever wondered why there is always so much excitement about winning money playing the casino game of blackjack? ”

“(YOU are one of them)”

“Our little car isn’t so much of a novelty any more.”

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“Dear Friend, My name is Dr. Dan Schweiderger. I am an M.D. and have been practicing medicine for 25 years.”

“I am about to tell you a true story. If you believe me, you will be well rewarded. If you don’t believe me, I will make ”

“We try harder. (When you’re not the biggest, you have to.)”

“Dear Friend, If you have a weight problem, I want you to take a good look at the pictures on this page.”

“Getting to the Hidden Valley of the Jalapa River is like going through boot training in the Marines all over again -- on”

“You are about to experience a new kind of pleasure and relaxation. You—and an estimated 100,000 other families this year”

“JOHN D. ROCKEFELLER, SR. once said: "The ability to deal with people is as purchasable a commodity as sugar or coffee. A”

“Having lots of money, happiness will be at your hands. Thousands of dollars have been won in the lottery, Lotto, Casinos”

“IF ONLY the breathless excitement of those days just before the wedding could last forever. Those days when your head is”

“Mr. Harry Best, recently retired fish and game protector for the New York State Conservation Department, told this remar”

“Santa Claus slipped this Zippo into a Christmas stocking in 1932. It still works today.”